Director, Growth Marketing

November 20

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PerfectServe

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Healthcare Insurance • SaaS

PerfectServe is a healthcare technology company that specializes in clinical communication and collaboration solutions. The company provides tools to improve communication between healthcare professionals, streamline clinical workflows, and enhance patient engagement. Its products include medical answering services, provider scheduling, and a healthcare operator console, all designed to ensure effective and secure communication across care settings. PerfectServe aims to reduce administrative burdens and support provider wellness while maintaining compliance with industry regulations. Trusted by over 30,000 healthcare organizations, PerfectServe integrates with existing healthcare systems to optimize provider scheduling, improve patient and family communication, and enable virtual care.

201 - 500 employees

Founded 2003

⚕️ Healthcare Insurance

☁️ SaaS

💰 Private Equity Round on 2018-05

📋 Description

• Lead the demand generation strategy and execution for the company, focusing on high-velocity lead generation, nurturing, and conversion. • Drive pipeline growth to exceed company targets, with direct accountability for 40% of total pipeline and 30% of bookings within this business line. • Build and optimize multi-channel campaigns — paid social, paid search, digital display, email nurture, and interactive content — that attract and convert high-intent buyers. • Manage budget allocation and pacing across channels to ensure consistent lead flow and cost efficiency. • Partner with Product and Content Marketing to develop clear, customer-first storytelling that speaks to the daily challenges of medical practices. • Position PerfectServe as the modern alternative to traditional call services, highlighting speed, simplicity, and cost predictability. • Test creative concepts, messaging angles, and offers frequently; monitor performance and adapt quickly based on results. • Track and optimize full-funnel metrics (MQL → SQL → Pipeline → ARR) to ensure strong conversion rates and healthy ROI. • Partner with Marketing Operations and Sales to ensure smooth handoffs, clean attribution, and accurate reporting.

🎯 Requirements

• 5-7 years of experience in B2B demand generation, ideally within SaaS, healthcare, or other high-velocity growth environments. • Proven success in owning pipeline targets and managing high-volume, fast-moving funnels. • Strong analytical mindset and the ability to translate data into actionable marketing decisions. • Deep experience with digital advertising, campaign management, and performance optimization. • Familiarity with Salesforce, Pardot/Marketo, Google Analytics, and LinkedIn Campaign Manager. • Exceptional communication and storytelling skills — able to connect functional benefits to emotional drivers for clinicians and practice managers. • A curious, entrepreneurial mindset with a willingness to test, learn, and adapt quickly.

🏖️ Benefits

• Remote first work environment • Health, Dental, Vision, Life and Disability Insurance options available day one. • 401K - with match and immediately vested. • 17 company holidays, 2 floating holidays plus competitive paid time off policy • Internal Advancement Opportunities