Director, Commercial Marketing

🕒 April 20

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Personalis, Inc.

WebsiteLinkedInAll Job Openings

201 - 500 employees

Founded 2011

🧬 Biotechnology

⚕️ Healthcare Insurance

💊 Pharmaceuticals

Biotechnology • Healthcare Insurance • Pharmaceuticals

Personalis, Inc. is at the forefront of personalized and precision cancer care. The company focuses on developing advanced genomic testing and analytics to detect cancer recurrence earlier and with higher sensitivity. Their flagship product, NeXT Personal, offers ultra-sensitive liquid biopsy tests that can identify cancer recurrence before traditional scans. Personalis works closely with healthcare professionals and biopharma partners to enhance treatment strategies and is committed to revolutionizing cancer care through innovative biomarker analysis and personalized cancer treatments.

📋 Description

• Establish a high-impact and comprehensive brand/marketing plan that competitively positions the company for commercial success • Build global awareness and drive demand for full portfolio of Personalis products across all customer segments, for all current and pipeline products • Lead all product and portfolio brand planning, ATU/ brand surveys, commercial AdBoards, branding, promotional marketing campaigns, marketing asset and content development, lead generation, media dissemination, multi-channel advertising and promotion, and marketing analytics • Co-own strategic marketing such as go-to-market strategy, customer segmentation, product positioning, and messaging in close partnership with Product Management • Hire, develop, manage, and motivate a high-performing team of marketers by building effective processes and a collaborative culture • Lead corporate level marketing activities such as website and social media management • Lead virtual and in-person marketing events including speaker panels and programs, and webinars • Cultivate a strong partnership with Clinical Sales, Product Management, Medical Affairs, and R&D to contribute to corporate goals and objectives • Develop a strong understanding of customers across HCP segments, including providers, and patients, to create effective positioning and key messages to drive product adoption • Build and maintain business processes and tools over time, including MLR review, document management, and marketing-related CRM platform management • Actively manage the marketing agency relationship and deliverables, ensuring a cost effective approach that is aligned with commercial goals and objectives

🎯 Requirements

• Bachelor’s degree in marketing, life sciences, or related field • MBA or advanced degree in Life Sciences (or 2 years of experience in lieu of Master’s degree) • 8+ years of proven experience in marketing roles of increasing scope and responsibility in the genomics, molecular biology, or molecular diagnostics arenas • Direct NGS and/ or molecular diagnostics experience highly preferred, ideally in MRD or therapy selection/ CGP • Ideal experience marketing clinical products to clinicians/ providers • Demonstrated leadership capability and experience managing and growing a team • Strong creative intuition on design and messaging that resonates with customers, ability to execute plans with attention to detail, and an ability to learn from previous campaigns to improve on performance • Ability to develop and present strategy and brand/ marketing plans. Communicates in a compelling manner that captures and holds others’ attention • Demonstrated track record of partnering well with internal peers and external vendors • Proven ability to thrive and be successful in a fast-paced environment • Ability to travel up to 20%

🏖️ Benefits

• Medical, dental, vision insurance • 401(k) match • Annual performance-based bonus • Long-term incentive units (equity) • Tuition reimbursement • Sick/vacation time • Commuter benefits/ EV charging stations • Onsite gym • Wellness benefits