Senior Analyst, Marketing Technology

🕒 Yesterday

🇲🇽 Mexico – Remote

⏰ Full Time

🟠 Senior

📊 Marketing Analyst

👻 Ghost score 10%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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Petco

WebsiteLinkedInAll Job Openings

10,000+ employees

Founded 1965

🛒 Retail

👥 B2C

🏥 Healthcare

Retail • B2C • Healthcare

Petco is a consumer-focused pet retailer and pet health services provider. It sells a wide range of pet supplies and food (for dogs, cats, fish, reptiles, and small animals), pet products (beds, tanks, supplies), and offers in-store and professional pet services including veterinary medicine and pet health programs. Celebrating 60 years, Petco positions itself as a destination for pet owners to support animal health and wellbeing.

📋 Description

• Own marketing data collection, validation, and reporting • Analyze and troubleshoot marketing data discrepancies across platforms, data feeds, and reporting systems • Conduct User Acceptance Testing (UAT) for new MarTech implementations, enhancements, and vendor integrations • Investigate data quality issues, identify root causes, and partner with engineering teams to resolve tracking and reporting gaps • Pull, analyze, and interpret marketing performance data using Adobe Analytics, Google Analytics, and enterprise reporting platforms • Develop actionable insights to improve campaign performance, customer engagement, and measurement accuracy • Create documentation and testing plans for ongoing platform enhancements • Partner with Product, Engineering, Analytics, and Media teams to implement scalable marketing technology solutions • Support integrations across MetaRouter, LiveRamp, Branch, Singular, CDPs, and audience activation platforms • Validate data flows, APIs, event streams, and platform configurations • Support audience segmentation and activation across paid media, CRM, personalization, and customer engagement channels • Validate audience eligibility, activation logic, and downstream platform delivery • Collaborate with Media and CRM teams on audience measurement and optimization • Assist in developing audience measurement and attribution frameworks • Support privacy compliance and consent management initiatives • Partner with Legal, Privacy, Security, and Engineering teams on compliant marketing technologies • Liaise between business stakeholders and technology partners • Maintain relationships with MarTech vendors, implementation partners, and platform providers • Translate business requirements into technical specifications and actionable workstreams • Communicate complex technical concepts to technical and non-technical audiences

🎯 Requirements

• Bachelor's degree in Information Systems, Computer Science, Analytics, Marketing Business, or a related field • 5+ years of experience in Marketing Technology, Digital Analytics, Marketing Analytics, Marketing Operations, or related disciplines • Advanced SQL proficiency, including the ability to independently query, analyze, validate, and troubleshoot complex datasets • Experience with cloud data platforms such as Snowflake, BigQuery, or Databricks • Hands-on experience with Adobe Analytics and/or Google Analytics • Proven experience troubleshooting marketing data feeds, integrations, reporting discrepancies, and data quality issues • Experience performing UAT, implementation validation, and production readiness testing • Strong understanding of the end-to-end MarTech ecosystem and customer data lifecycle • Experience supporting audience creation, segmentation, and activation strategies • Familiarity with attribution methodologies, identity resolution, and marketing measurement frameworks • Working knowledge of privacy regulations and consent management practices, including CCPA/CPRA, GDPR, and OneTrust • Experience managing vendor relationships and coordinating cross-functional initiatives • Strong analytical thinking, problem-solving, and communication skills • Ability to work independently, manage competing priorities, and thrive in a fast-paced environment