CRM & Lifecycle Manager – Spain

Job not on LinkedIn

🔥 10 minutes ago

🇪🇸 Spain – Remote

⏰ Full Time

🟡 Mid-level

🟠 Senior

🏆 Customer Success

👻 Ghost score 12%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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Pet Media Group (PMG)

WebsiteLinkedInAll Job Openings

51 - 200 employees

📣 Marketing

📦 Logistics

🍽️ Food & Beverage

💰 $12M Series A on 2019-07

Marketing • Logistics • Food & Beverage

Pet Media Group (PMG) is a leading operator of online marketplaces for pets and related goods and services. The company focuses on providing trusted platforms for pet owners to find and rehome animals, ensuring trust, safety, and convenience. PMG includes well-known brands such as Hästnet, Pets4Homes, AnnunciAnimali, PuppyPlaats, and MundoAnimalia, all of which aim to make the pet adoption process as smooth and reliable as possible. Backed by prominent European investors, PMG is dedicated to revolutionizing the pet industry through digitalization and technology, helping millions of animals find loving homes.

📋 Description

• Own lifecycle marketing for buyers and breeders across eight brands in seven markets • Design customer journeys across email, push, in-app, and SMS • Analyze behavioral data and turn insights into relevant customer experiences • Automate repetitive CRM processes and build automated workflows • Experiment with AI-driven personalization, content, and segmentation • Measure experiment results and move successful approaches into production • Create reusable journeys and processes for new markets • Partner with product, data, engineering, and marketing teams • Help shape CRM and lifecycle marketing strategy, data, automation, and execution • Support CRM work across multiple markets using AI for research, analysis, copy, personalization, and testing

🎯 Requirements

• 4 or more years of experience in CRM or lifecycle marketing • Personally built campaigns that moved a measurable metric • Hands-on experience in Customer.io or comparable platforms such as Braze, Iterable, or Klaviyo • Comfort with segmentation logic, events, attributes, and branching journeys • Ability to set up tests, critically interpret results, and validate data • Daily active use of AI tools such as Claude or ChatGPT • Clear judgment about what to automate and what should remain human • Fluent English, with customer-facing writing requiring no editing • Ability to own CRM as a team of one when needed • Experience briefing and managing agencies and freelancers • Preferred: HTML and Liquid for email templates • Preferred: SQL or experience with a data warehouse and product analytics • Preferred: marketing automation beyond CRM, including webhooks or tools such as n8n • Preferred: CRM platform migration experience • Preferred: experience with two-sided or reputation-exposed marketplaces

🏖️ Benefits

• Direct access to founders and country leads • Competitive compensation • Flexible working hours • Remote-first work across Europe • Access to Stockholm HQ when desired • Opportunity to grow in an ambitious, high-performing team • Work with a diverse team of more than 100 colleagues • Strong backing by leading European investors