Lifecycle Marketing Manager, CRM & In-App

Job not on LinkedIn

🔥 1 minute ago

🇪🇸 Spain – Remote

⏰ Full Time

🟡 Mid-level

🟠 Senior

🏆 Customer Success

👻 Ghost score 15%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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Voicemod

WebsiteLinkedInAll Job Openings

51 - 200 employees

🎮 Gaming

🤖 Artificial Intelligence

💰 $14.5M Series A on 2023-02

Gaming • Artificial Intelligence • Software

Voicemod is a leading real-time AI voice changer and soundboard app, designed to boost the way users sound during online interactions. With features like Voicelab and a vast Community library of sounds, users can alter their voice characteristics and add effects like delay and reverb. Available for Windows 10/11 and macOS, Voicemod also offers integration with consoles and remote control via smartphones. It's popular among gamers, streamers, and anyone looking to enhance their audio presence in online gatherings. Their collaborations with gaming brands highlight its relevance in the Gaming industry.

📋 Description

• Act as the lifecycle partner for Desktop, Mobile and Devices teams • Gather team needs and translate them into lifecycle programs • Own lifecycle communications across in-app banners, modals, notifications and email • Manage onboarding, monetization, retention, win-back and new feature launch campaigns • Design, build, launch and optimize journeys and campaigns in Iterable • Define audience logic, triggers, cadence and frequency • Lead audience segmentation and personalization based on behavior, lifecycle stage and subscription status • Design and maintain the lifecycle journey map across products • Adapt Product Marketing messaging for each audience, stage and channel with Copywriting and Design • Orchestrate communications across products and maintain a single source of truth • Partner with Product and Engineering on hard-coded in-app surfaces • Propose and run A/B tests across audiences, timing, channels and formats • Measure impact in Amplitude and Looker and turn insights into next actions • Contribute to and report on lifecycle KPIs • Share learnings with Growth, Monetization, Product Marketing and product teams • Set and maintain QA, naming, template and documentation standards • Report to the VP of Marketing

🎯 Requirements

• 4+ years in lifecycle or CRM marketing, ideally in a B2C app, gaming or subscription product • Experience designing end-to-end user journeys from first open to win-back • Hands-on experience building and running lifecycle programs in a customer engagement platform with email and in-app messaging, such as Iterable, Braze, Customer.io or similar • Strong segmentation skills using cohorts, triggers and user states • Comfort with product analytics such as Amplitude and BI dashboards such as Looker • Experience designing and reading A/B tests • Experience managing multiple stakeholders, launches and deadlines simultaneously • Basic HTML/CSS for email and in-app templates • Ability to QA sends end-to-end, including audience, triggers, rendering and tracking • Proficient level of communication in English • Minimum B2 level in English required • SQL basics, monetization or subscription communications, mobile push and in-app messaging, hardware or e-commerce lifecycle communications, localization across languages, and gaming industry experience are bonus points

🏖️ Benefits

• Flexible Working Hours • 23 vacation days • Extra week off in August • Birthday leave • Anniversary Celebration Program with extra days off, volunteering days, or unique experiences • Generous Referral Program with rewards • Extra time off on demand • Paid sick leave • Maternity/paternity leave • Healthcare insurance • Flexible Benefits Plan for employees based in Spain, including meals, transport, and childcare savings • Remote Stipend • Free English or Spanish lessons