Lead Creative Strategist – Performance & Direct Response

🔥 28 minutes ago

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Pets Deli

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 2017

🛍️ eCommerce

🛒 Retail

👥 B2C

💰 Undisclosed on 2017-10

eCommerce • Retail • B2C

Pets Deli is a German company that sells premium pet food and related products for dogs and cats, operating both online and through physical stores. Their offerings include wet and dry food, snacks, supplements, BARF products, accessories and care items, and subscription services; they emphasize health-focused, premium nutrition and customer support. The site also features educational content, a newsletter, promotions, and customer services like a breeder club and brand ambassador programs.

📋 Description

• Define the creative direction across paid social and advertorial funnels • Identify winning angles, hooks, mechanisms, narratives, and offers to test next • Translate performance insights and customer psychology into scalable creative concepts • Own the creative testing roadmap and production pipeline end-to-end • Build repeatable systems that scale output without sacrificing quality • Develop workflows, feedback loops, and creative processes across the funnel • Create structure around creative learnings, iteration cycles, and knowledge sharing • Partner closely with performance marketing on creative strategy and scaling decisions • Shape landing pages, advertorial flows, messaging architecture, and funnel cohesion • Analyze creative performance deeply — hook rate, hold rate, CTR, thumbstop, CPA, ROAS, conversion behavior • Turn insights into clear next actions, briefs, and testing priorities • Coordinate the in-house content team (video editor, copywriter, performance marketing manager) • Manage external UGC creators, freelancers, and production partners • Raise the creative standard through strong direction, feedback, and iteration • Step in hands-on when needed — scripting, hooks, copy, or creative shaping

🎯 Requirements

• 4+ years in Creative Strategy, Performance Creative, Direct Response, or Performance Copywriting — ideally in DTC / e-commerce • Proven track record scaling paid social creative profitably • You understand the full funnel: Hook · Mechanism · Offer · Story • Strong strategic thinking combined with operational execution • You’ve built or improved creative testing systems, not just individual ads • Strong briefing and feedback capability — you know how to guide creators toward performance • Comfortable balancing creative instinct with performance analysis • AI-native, not AI-curious. You’ve built real workflows using Claude Projects, custom GPTs, or similar tools across research, scripting, briefing, ideation, and analysis • Fluent English. German is a strong plus, but deep understanding of the DACH market matters more than perfect grammar.

🏖️ Benefits

• Real ownership and autonomy • Fast learning environment with high creative velocity • Collaboration on equal footing across teams • Flexible office model with meaningful in-person collaboration • 40% discount on all Pets Deli orders • €50 monthly benefit allowance (BVG, Urban Sports Club, Spotify, REWE, etc.) • Dog-friendly office