Senior Manager, Demand Generation, Marketing Operations

Job not on LinkedIn

2 hours ago

🏄 California – Remote

Although this job is listed in California, this company may be open to hiring remote in other states.

💵 $130k - $150k / year

⏰ Full Time

🟠 Senior

📈 Performance Marketing

🦅 H1B Visa Sponsor

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PicnicHealth

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Healthcare Insurance • Biotechnology • SaaS

PicnicHealth is a company that aims to simplify healthcare through the Universal Patient Record. For patients, it offers a personal health assistant to provide a comprehensive view of their health journey, helping them navigate and understand their care. For life sciences, it simplifies observational research, offering a modern, cost-effective approach that is significantly cheaper than traditional models. PicnicHealth uses advanced technology, including PicnicAI, to ensure exceptional accuracy in creating patient records, enhancing both patient care and research efficiency. Its services are designed to be patient-friendly, promoting high retention rates and rapid study initiation.

51 - 200 employees

⚕️ Healthcare Insurance

🧬 Biotechnology

☁️ SaaS

💰 $60M Series C on 2022-06

📋 Description

• Develop and own the demand generation strategy, roadmap, and integrated campaign plans across paid social, search, digital advertising, email, and website channels. • Build and execute upsell, expansion, and account-based marketing (ABM) campaigns aligned to pipeline and revenue goals. • Manage digital advertising and third-party media placements, including budget planning, targeting, and optimization. • Partner with Engineering to improve website back-end and own technical SEO implementation, driving conversion performance, as needed. • Lead email marketing strategy, including segmentation, nurture programs, and lifecycle journeys. • Build and own our Salesforce and HubSpot sync management, overall HubSpot administration, data quality, and process improvements. • Build and refine analytics, reporting dashboards, attribution models, and performance insights across channels in HubSpot. • Partner with Commercial Operations and Business Development on lead management strategy, scoring, and routing. • Manage MarTech procurement, vendor relationships, renewals, and platform optimization. • Lead strategy and execution for conferences, webinars, and event-based campaigns. • Oversee and maintain conference and event budgets, reporting on ROI of successful events. • Coordinate with sales teams to ensure field readiness, pre/post-event outreach, and on-site support. • Partner with BDRs to develop account outreach frameworks and conference follow-up strategies.

🎯 Requirements

• Bachelor’s degree in Marketing, Communications, Business, or a related field. • 7+ years of experience in demand generation, marketing operations, or integrated marketing roles within B2B life science/ pharma environments. • Deep hands-on expertise with marketing automation and CRM systems (HubSpot + Salesforce). • Strong analytical skills with experience in reporting, dashboards, attribution, and data-driven decision-making. • Demonstrated ability to manage complex projects, cross-functional stakeholders, and multiple concurrent initiatives. • Experience owning or directly managing MarTech tools, processes, system administration, and data integrity. • Focus on and successful experimentation with integrating AI into your standard practices and workflows, and ideas for new applications here at PicnicHealth.

🏖️ Benefits

• Comprehensive benefits including above market Health, Dental, Vision • Family friendly environment • Flexible time off • 401k plan • Free PicnicHealth account • Equipment and internet funds for home office set up • Wellness Stipend