Promo Features Lead – Marketing & Commercialisation

🕒 June 30

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Playson

WebsiteLinkedInAll Job Openings

201 - 500 employees

Founded 2012

🎮 Gaming

Gaming

Playson is a leading supplier of online slot games, providing digital entertainment to various jurisdictions worldwide. They are licensed and regulated in numerous countries, including the UK, Italy, and Sweden. Playson offers a wide range of popular slot games like 'Buffalo Power: Hold and Win' and 'Legend of Cleopatra Megaways™', along with promotional tools designed to increase player engagement. Their commitment to compliance and socially responsible gambling is evident through their certifications and licenses. Additionally, Playson strives to enhance player experiences with innovative promotional tools such as Reel of Fortune and Free Spins, aiming to attract new players and boost retention.

📋 Description

• Own the end-to-end commercialisation and marketing strategy for Playson’s promotional products throughout their lifecycle. • Develop compelling positioning, messaging and value propositions that translate complex product features into clear commercial benefits. • Define target audiences, use cases and competitive positioning for new and existing promotional tools. • Build and execute go-to-market strategies, ensuring successful launches for new features and product updates. • Collaborate closely with Product, Sales, Account Management and Marketing teams to deliver coordinated product launches. • Create high-quality sales enablement materials, including presentations, one-pagers, videos, operator guides and campaign toolkits. • Equip commercial teams with the resources and messaging needed to confidently promote and sell promotional features. • Plan and deliver integrated B2B marketing campaigns across multiple channels, including website, PR, social media and launch communications. • Partner with designers, content creators and external stakeholders to develop engaging marketing assets. • Monitor product launch performance, feature adoption and campaign effectiveness using commercial insights and stakeholder feedback. • Continuously optimise positioning, messaging, launch strategies and marketing materials to maximise commercial success. • Act as the marketing owner for promotional features, driving continuous improvement and ensuring products are positioned as commercially relevant and impactful.

🎯 Requirements

• Extensive experience in Product Marketing, Product Commercialisation or Go-to-Market Strategies. • Previous experience within the online casino or iGaming industry. • Strong understanding of B2B product marketing and commercial strategy. • Experience launching complex products or features to market. • Excellent storytelling, positioning and messaging skills. • Experience creating sales enablement materials and commercial marketing assets. • Strong stakeholder management skills with the ability to influence cross-functional teams. • Excellent written and spoken English.

🏖️ Benefits

• Benefit from a transparent and systematic quarterly bonus system. • We offer a flexible work schedule to accommodate your needs. • Choose to work remotely, providing greater flexibility and comfort. • Enjoy unlimited paid vacation leave, including bank holidays. • Take unlimited paid sick leave whenever necessary. • Get reimbursement for professional development courses and training. We provide access to the latest tools and training for continuous growth.