Senior Consultant, Marketing Automation & Lead Management

🕒 April 2

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port-neo - THE CX-AGENCY

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 2000

🤝 B2B

🏢 Enterprise

B2B • Enterprise

port-neo - THE CX-AGENCY is a German customer experience (CX) and digital marketing agency with over 20 years of experience. They design data-driven, empathy-led digital concepts, platforms and CX strategies tailored to service and enterprise clients, combining CX management, PX (product experience) work and digital technologies to improve customer journeys and touchpoints. Port-neo operates multiple German offices (Stuttgart, Berlin, Munich, Cologne, Ulm), publishes a CX Lounge talk and blog, and lists clients such as EnBW, Škoda, Allianz and AOK.

📋 Description

• You are responsible for building, further developing, and operationally managing lead management in client projects across the entire customer journey. • You develop lead strategies, scoring models, and nurturing workflows that measurably contribute to pipeline and revenue. • Together with Sales, you define MQL/SQL criteria, establish SLAs for lead handover, and facilitate regular alignment sessions between Marketing and Sales. • You identify weaknesses in the funnel, independently initiate optimization measures, and measure their impact on conversion rates and pipeline growth. • You manage and optimize marketing automation and CRM processes and bring tooling best practices. • You develop data-driven segmentation and personalization approaches to continuously improve engagement across the customer journey. • You evaluate and implement AI-supported approaches, e.g., for predictive scoring, automated segmentation, or personalized nurturing content. • You create meaningful reports and insights for a variety of stakeholders.

🎯 Requirements

• Degree in Marketing, Business, Data Analytics, or a related field. • Several years of experience in lead management, marketing automation, CRM, or performance marketing. • Solid hands-on experience with at least one common marketing automation/CRM system (e.g., HubSpot, Salesforce, Marketo, or similar). • Strong analytical skills and the ability to derive concrete actions from data. • Experience working at the marketing-sales interface. • Structured, self-directed working style and a passion for not only managing processes but improving them. • Curiosity about AI developments and a drive to continually question and improve workflows through automation and intelligent tools.

🏖️ Benefits

• Tailored training opportunities through internal knowledge transfer and a training budget for each area of responsibility. • A fair remote-work policy and flexible working hours. • A supportive work environment with weekly one-on-one exchanges with your manager. • Benefits such as JobRad (company bike), public-transport ticket, non-cash benefits or Urban Sports Club can be part of your individual benefits package. • Look forward to team events, Christmas parties and company merch 🎉