Growth Marketing Manager, Ad Services – Local SMB

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Porter

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

Founded 2014

📦 Logistics

🏪 Marketplace

🚗 Transport

🔥 Funding within the last year

💰 $25M Venture Round - Porter on 2025-09

Logistics • Marketplace • Transport

Porter is a tech-driven logistics marketplace that connects MSMEs and individual customers with driver partners for on-demand trucks, two-wheelers, and packers & movers services. The company focuses on intracity and intercity goods movement, hyperlocal deliveries, and vehicle rentals (mini trucks, Tata Ace, tempos, 2‑wheelers), using technology to match demand and supply at scale. Porter operates in 30+ Indian cities, serves over 20 lakh MSMEs and 3 lakh Driver Partners monthly, and has completed 20 crores+ successful trips; it recently raised a Series F led by Kedaara Capital and Wellington Management.

📋 Description

• Own Porter's paid ads service end-to-end for tattoo studios — building, launching, and managing Google Ads and Meta (Facebook/Instagram) campaigns • Onboard new studios onto the service: secure access to their ad accounts, walk them through the process, and set up code embeds and pixel tracking • Design campaign strategy for each studio — audiences, budgets, structure, and goals tailored to their business • Create on-brand ad creative and content, primarily using AI tools, applying each shop's logos, colors, fonts, and imagery • Monitor, analyze, and continuously optimize performance (spend, cost per lead, ROAS, bookings) and report results back to studios in plain language • Serve as the main point of contact for studios on the service, building trust and strong relationships with small business owners • Support Porter's own digital advertising by helping oversee our external agency) — reviewing performance and keeping campaigns on track • Help shape the service as it grows — refining playbooks, processes, and best practices

🎯 Requirements

• 3–5 years of hands-on paid media / growth marketing experience, ideally serving SMB clients • Proven track record managing Google Ads and Meta Ads campaigns and driving measurable results (leads, bookings, ROAS) • Comfort producing ad creative with AI tools and staying on-brand across many different clients • Strong analytical skills — you can read the data, diagnose what's working, and make the right optimization calls • Client-facing polish — you can explain paid ads to non-marketers and earn the trust of small business owners • Highly organized and self-directed; you can run a service solo and keep many campaigns moving at once • Experience overseeing or working alongside external agencies or vendors is a plus • Strong communicator who thrives in a small-team, high-ownership startup environment • Genuine interest in helping creative professionals and small businesses grow.

🏖️ Benefits

• Flexible working hours and a remote-first policy • Flexible PTO • Paid parental leave • Comprehensive health, vision, and dental insurance • Work-from-home stipend • 401K