Associate Director of Paid Advertising

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Power Digital Marketing

WebsiteLinkedInAll Job Openings

501 - 1000 employees

💼 Consulting

👥 B2C

📣 Marketing

Consulting • B2C • Marketing

Power Digital Marketing is a tech-enabled growth marketing firm that operates at the intersection of data, technology, and human intelligence to make profit predictable. The company provides a comprehensive suite of digital marketing services, including strategic consulting, creative campaigns, data intelligence, media planning, and more to ignite every phase of the customer journey. Power Digital Marketing focuses on delivering business impact through transparency, data-driven strategies, and advanced technologies, helping brands achieve sustained growth and competitive advantage in a hyper-competitive market.

📋 Description

• Manage a pod of paid advertising team members, including bandwidth, sentiment, utilization, coaching, development, and team culture • Oversee delivery of high-quality client products and ensure QA processes prevent revenue-impacting errors • Manage the book of business and monitor account performance, sentiment, and standing to retain and grow clients • Conduct monthly health reviews for team members and ensure product quality • Maintain 98% adherence to planned spend/budget accuracy • Act as Senior Lead or Account Director across assigned clients and ensure on-time delivery • Lead proactive strategy recommendations across assigned paid advertising channels • Maintain client testing roadmaps and project-manage experimentation next steps • Escalate performance risks early and facilitate account interventions • Demonstrate knowledge of the Power Circuit and nova ecosystem and contribute to operational excellence • Leverage AI technologies to optimize workflows, insights, and performance • Act as an escalation point for strategy and account-performance issues

🎯 Requirements

• 5+ years of digital marketing experience, including 3+ years in an agency setting • Minimum 4 years of hands-on Search Engine Marketing experience • Experience with Performance Max, Standard Shopping, YouTube Ads, Display Advertising, Local campaigns, and Bing Ads • Campaign development and optimization experience, including bid optimization, keyword research, and ad copy development on large enterprise-level accounts • Significant campaign management experience in 3 or more additional campaign types • Minimum 4 years of hands-on experience with Meta ads direct response campaigns • Lead Gen and B2B experience • 3+ years of management experience • Proficiency in Google/Microsoft Office Suite(s) • Proficiency in Google Analytics • Expert knowledge of funnel marketing and paid advertising’s role in the marketing funnel • Ability to formulate meaningful insights from marketing data • Advanced spoken and written English proficiency • Strong written and verbal communication skills • Strong organizational and project management skills • Self-motivated with a strong desire to succeed • Excellent interpersonal skills • Confidence with client-facing presentations and communication • Strong work ethic and ability to learn quickly and independently • Interest in a long-lasting relationship with a growing company

🏖️ Benefits

• Base salary + commission opportunities • Prepaid Medicine Plan • 15 paid vacation days (PTO) per year • Up to 4 hours per quarter for paid Volunteer Time Off (VTO) towards philanthropic endeavors • Fully flex work environment: full-remote, in-office, or hybrid • A one time 400.000 COP Work From Home (WFH) stipend automatically added to your first paycheck • Employee Assistance Program (EAP) • 17 observed Colombian national holidays + 2 mental health recharge days per year • Legal benefits like Prima, Cesantias • Paid Social Security • Unlimited opportunities for growth & leadership within a rapidly growing firm • Ongoing employee development programs for personal and professional growth (Hedgehog and Vital 5s) • Quarterly awards including prize money and recognition for outstanding performance • Opportunities to be involved in company DEI initiatives