Associate Media Director – Programmatic

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Power Digital Marketing

WebsiteLinkedInAll Job Openings

501 - 1000 employees

💼 Consulting

👥 B2C

📣 Marketing

Consulting • B2C • Marketing

Power Digital Marketing is a tech-enabled growth marketing firm that operates at the intersection of data, technology, and human intelligence to make profit predictable. The company provides a comprehensive suite of digital marketing services, including strategic consulting, creative campaigns, data intelligence, media planning, and more to ignite every phase of the customer journey. Power Digital Marketing focuses on delivering business impact through transparency, data-driven strategies, and advanced technologies, helping brands achieve sustained growth and competitive advantage in a hyper-competitive market.

📋 Description

• Drive performance, strategy, and account growth for major multi-channel paid media clients • Own paid media strategy, planning, execution, analysis, and reporting for designated accounts • Lead internal, client, and new-business pitch meetings as a programmatic subject matter expert • Manage and develop a team of 2–3 Media Supervisors • Meet pacing and KPI requirements and improve performance expectations • Develop project ideation, roadmaps, testing plans, and campaign strategies • Identify client goals, priorities, and efficiency requirements with Client Service Managers and the Group Media Director • Increase billing and channel support for existing accounts and expand media coverage for new accounts • Build programmatic vendor relationships, playbooks, and strategies across CTV, OLV, display, and native channels • Serve as the primary internal and external contact and escalation point for owned accounts • Generate reports, write insights, and communicate results to clients • Maintain and optimize accounts, including structure, bidding, conversion types, and ad copy • Design and deploy monthly and quarterly tests across structure, targeting, creative, messaging, and conversion • Improve full-funnel campaign structures and develop effective AI-tool workflows

🎯 Requirements

• Advanced proficiency in spoken and written English required • 6–8+ years of Paid Media experience • Experience managing multiple paid media accounts with $300K–$3MM monthly budgets • Experience developing paid media strategies, project roadmaps, media plans, competitive research, testing, and measurement frameworks across multiple channels • Extensive campaign management and strategy experience in Programmatic advertising and Meta Ads • Google Ads experience preferred, including Search, PMAX, Demand Gen, YouTube, and Video • Familiarity with LinkedIn, TikTok, Reddit, or Bing Ads is a plus but not required • Familiarity with multiple programmatic DSPs, DMPs, and data partners preferred • Experience with full-funnel strategy, lead generation, brand awareness, and incremental-lift measurement • Experience with Google Analytics and GTM; GA4 knowledge is a plus • Ability to write ad copy, guide creative strategy, identify asset requirements, and establish a creative testing cadence • Client relationship management and client-goal optimization experience • Team management, delegation, and development experience • Ability to work US time zone hours

🏖️ Benefits

• 100% remote work • Equal Opportunity Employer • Diversity and inclusion-focused workplace