B2B Marketing Associate – Account Director

🔥 12 hours ago

🇨🇴 Colombia – Remote

⏰ Full Time

🔴 Lead

🧑‍💼 Account Executive

👻 Ghost score 16%

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Logo of Power Digital Marketing

Power Digital Marketing

501 - 1000 employees

💼 Consulting

👥 B2C

📣 Marketing

Consulting • B2C • Marketing

Power Digital Marketing is a tech-enabled growth marketing firm that operates at the intersection of data, technology, and human intelligence to make profit predictable. The company provides a comprehensive suite of digital marketing services, including strategic consulting, creative campaigns, data intelligence, media planning, and more to ignite every phase of the customer journey. Power Digital Marketing focuses on delivering business impact through transparency, data-driven strategies, and advanced technologies, helping brands achieve sustained growth and competitive advantage in a hyper-competitive market.

📋 Description

• Own a portfolio of 4–6 B2B accounts • Serve as the primary strategic partner for clients day-to-day • Own the performance narrative, identify growth opportunities, and align marketing efforts with business objectives • Act as day-to-day strategic lead for B2B clients, aligning efforts to pipeline growth, lead quality, and revenue outcomes • Work with client marketing and sales teams to bridge MQL generation and pipeline conversion • Discuss ICP definition, lead scoring, funnel conversion, and sales feedback loops • Partner with Project Managers to keep execution on track • Collaborate with the Account Director on quarterly strategy and long-term growth plans • Employ AI technologies to enhance and optimize business processes • Utilize Power Digital's Nova ecosystem as it relates to the department • Lead weekly client calls on larger accounts and support PM-led calls on smaller accounts • Translate Power Circuit roadmap outputs into weekly account priorities and flag execution drift • Monitor lead quality, MQL→SQL conversion, and funnel contribution; surface concerns to the Account Director • Coordinate paid, SEO, content, and ABM teams around a unified account strategy • Align with client marketing contacts on ICP, campaign priorities, and reporting cadence • Support quarterly strategy, renewal preparation, and service expansion conversations • Build and maintain client relationships and contribute to ≥90% retention across accounts • Work in Iris and Nova daily, use performance data to surface issues proactively, and maintain Pulse cadence at 100%

🎯 Requirements

• 4–7 years in B2B marketing or client services, with experience managing client relationships day-to-day • Understands pipeline metrics well enough to own the conversation — MQL, SQL, CPL, win rates, CAC • Familiar with CRM and marketing automation platforms (HubSpot, Salesforce, etc.) and how they connect to reporting • Comfortable presenting to and communicating with VP and director-level client stakeholders • Cross-channel fluency across paid, SEO, content, and ABM • Has worked in B2B marketing environments and understands the sales cycle dynamics that make it different • Strong written and verbal communication; can translate data into a clear narrative • Proficiency in spoken and written English at an advanced level is required for this role

🏖️ Benefits

• Base salary + Commission opportunity • Prepaid Medicine Plan • 15 paid vacation days (PTO) per year • Up to 4 hours per quarter for paid Volunteer Time Off (VTO) towards philanthropic endeavors • Fully flex work environment: full-remote, in-office, or hybrid • A one time 400.000 COP Work From Home (WFH) stipend automatically added to your first paycheck • Employee Assistance Program (EAP) • 17 observed Colombian national holidays + 2 mental health recharge days per year • Legal benefits like Prima, Cesantias • Paid Social Security • Unlimited opportunities for growth & leadership within a rapidly growing firm • Ongoing employee development programs for personal and professional growth (Hedgehog and Vital 5s) • Quarterly awards including prize money and recognition for outstanding performance • Opportunities to be involved in company DEI initiatives

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