Consumer Services Associate Director

🔥 2 hours ago

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Power Digital Marketing

WebsiteLinkedInAll Job Openings

501 - 1000 employees

💼 Consulting

👥 B2C

📣 Marketing

Consulting • B2C • Marketing

Power Digital Marketing is a tech-enabled growth marketing firm that operates at the intersection of data, technology, and human intelligence to make profit predictable. The company provides a comprehensive suite of digital marketing services, including strategic consulting, creative campaigns, data intelligence, media planning, and more to ignite every phase of the customer journey. Power Digital Marketing focuses on delivering business impact through transparency, data-driven strategies, and advanced technologies, helping brands achieve sustained growth and competitive advantage in a hyper-competitive market.

📋 Description

• You'll own a portfolio of 4–6 consumer services accounts — home services, education, financial services, hospitality, insurance, or similar lead-gen-driven businesses. You will serve as the primary strategic partner for your clients on a day-to-day basis, owning the narrative around performance, identifying growth opportunities, and ensuring all marketing efforts ladder up to business objectives. • As an AAD, you will act as the day-to-day strategic lead for Consumer Services clients, ensuring marketing efforts are aligned to lead quality, conversion, and revenue — not just lead volume. Every client in this vertical has a sales team, and that sales team will have opinions about whether marketing is delivering. Your job is to make sure you already know the answer before they ask. • You will work closely with client marketing and sales or operations contacts to define what a qualified lead actually looks like — and build that definition back into targeting, creative, and campaign strategy. This role requires comfort discussing CPL, lead-to-close rate, cost per acquisition, funnel conversion, and local market dynamics. • You'll partner with Project Managers to ensure execution stays on track — leading client calls directly on larger accounts, while the PM leads on smaller ones — and will collaborate with the Account Director to refine quarterly strategy and long-term growth plans.

🎯 Requirements

• 4–7 years in lead generation or consumer services marketing, with experience managing client relationships day-to-day • Understands lead funnel economics: CPL, lead-to-opportunity rate, cost per acquisition, LTV by lead source • Has worked with clients who have sales teams — knows what aligning marketing to sales looks like in practice • Comfortable with paid search-heavy media mixes and local campaign structures • Familiar with local SEO, GMB, and review strategy as performance levers in services categories • Has experience framing lead quality vs. lead volume conversations for clients, and knows how to shift focus without damaging the relationship • Strong written and verbal communication; can translate funnel data into a clear, credible narrative

🏖️ Benefits

• Base salary paid in USD + commission opportunities • Unlimited Time Off available on day one • Fully flex work environment: full-remote, in-office, or hybrid • Healthcare stipend: $50/month to support your healthcare or insurance costs • National Holidays + 2 Mental Health Recharge Days per year • Unlimited opportunities for growth & leadership within a rapidly growing firm • Ongoing employee development programs for personal and professional growth (Hedgehog and Vital 5s) • Quarterly awards including prize money and recognition for outstanding performance • Opportunities to be involved in company DEI initiatives