Data Operations Lead, B2B

🔥 21 hours ago

🇨🇷 Costa Rica – Remote

⏰ Full Time

🟠 Senior

⚙️ Operations

👻 Ghost score 16%

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Logo of Power Digital Marketing

Power Digital Marketing

501 - 1000 employees

💼 Consulting

👥 B2C

📣 Marketing

Consulting • B2C • Marketing

Power Digital Marketing is a tech-enabled growth marketing firm that operates at the intersection of data, technology, and human intelligence to make profit predictable. The company provides a comprehensive suite of digital marketing services, including strategic consulting, creative campaigns, data intelligence, media planning, and more to ignite every phase of the customer journey. Power Digital Marketing focuses on delivering business impact through transparency, data-driven strategies, and advanced technologies, helping brands achieve sustained growth and competitive advantage in a hyper-competitive market.

📋 Description

• Own the end-to-end data onboarding experience for B2B and Lead Gen clients from scoping through integration validation and measurement readiness • Lead structured data intake sessions covering lead definitions, pipeline stage mapping, CRM field configuration, conversion logic, and attribution nuances • Coordinate B2B and Lead Gen data pipelines across Salesforce, HubSpot, Marketo, Pardot, LinkedIn Ads, 6sense, Demandbase, CallRail, and Unbounce • Own ingestion and normalization of unstructured lead data from CSV imports, manual spreadsheets, screenshot-based reporting, and custom ingress tooling • Validate integrations and pipeline data before handoff to analytics engineering • Maintain living client integration documentation • Join sales calls and pitch meetings for large B2B and Lead Gen prospects • Conduct pre-signature data audits and identify custom data requirements, integration complexity, and risks • Partner with the Appraisal team to scope data complexity into deal pricing and produce pre-sales data profiles • Support Measurement team data readiness for MMM programs • Prepare, reconcile, validate, and deliver pipeline-focused measurement data • Serve as the B2B and Lead Gen data subject matter expert for incrementality and attribution programs • Employ AI technologies to enhance and optimize business processes • Utilize Power Digital’s Nova ecosystem as it relates to the department

🎯 Requirements

• Advanced proficiency in spoken and written English is required • 4+ years in data operations, marketing analytics, or marketing technology with direct client or stakeholder-facing responsibilities • Deep hands-on experience with B2B and Lead Gen data ecosystems, including Salesforce, HubSpot, Marketo, Pardot, LinkedIn Ads, 6sense, and Demandbase • Proven experience handling unstructured and non-standard lead data ingestion, including CSV imports, manual data entry reconciliation, screenshot-to-data workflows, and custom ingress pipelines • Solid SQL skills and hands-on Snowflake experience • Ability to write queries, validate data, and troubleshoot without engineering support for day-to-day tasks • Comfort in client-facing settings, including sales conversations and requirements gathering from non-technical marketing stakeholders • Familiarity with AI-assisted data tooling for unstructured data extraction, schema mapping, or data normalization • Familiarity with ETL tools such as Fivetran and Funnel and data pipeline concepts

🏖️ Benefits

• Equal Opportunity Employer • People-first culture emphasizing diversity, inclusion, and employees' different strengths, experiences, and backgrounds

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