Programmatic Media Manager, Healthcare

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🔥 0 minutes ago

🌐 Argentina, Brazil, +2 more countries – Remote

🇦🇷 Argentina – Remote 🇧🇷 Brazil – Remote 🇨🇴 Colombia – Remote 🇲🇽 Mexico – Remote

⏰ Full Time

🟢 Junior

🟡 Mid-level

👔 Manager

🚫👨‍🎓 No degree required

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Power Digital Marketing

WebsiteLinkedInAll Job Openings

501 - 1000 employees

💼 Consulting

👥 B2C

📣 Marketing

Consulting • B2C • Marketing

Power Digital Marketing is a tech-enabled growth marketing firm that operates at the intersection of data, technology, and human intelligence to make profit predictable. The company provides a comprehensive suite of digital marketing services, including strategic consulting, creative campaigns, data intelligence, media planning, and more to ignite every phase of the customer journey. Power Digital Marketing focuses on delivering business impact through transparency, data-driven strategies, and advanced technologies, helping brands achieve sustained growth and competitive advantage in a hyper-competitive market.

📋 Description

• Drive performance, strategy, and account growth for major multi-channel paid media clients • Report to the Programmatic Supervisor and collaborate on strategy, vendor, and client relationships • Support media strategy and planning • Execute, analyze, and report on paid media campaigns • Communicate campaign updates with internal teams and clients • Manage designated paid media accounts and meet pacing and KPI requirements • Work with Account Managers and the Media Supervisor to identify client goals, priorities, and efficiency requirements • Increase billing and channel support for existing accounts and propose opportunities to expand media coverage • Learn new strategies, test new platforms, and expand paid media offerings • Serve as the primary internal and external contact for owned accounts • Generate reports, write insights, and communicate with clients • Maintain accounts through optimizations, structural updates, bidding methodologies, conversion types, and copy revisions • Contribute to paid media strategy and strategic ideation for assigned accounts • Design and deploy monthly and quarterly tests across structure, targeting, creative, messaging, and conversion • Continually test, verify, and improve full-funnel structures

🎯 Requirements

• Advanced proficiency in spoken and written English required • 2–5+ years of Paid Media experience • Experience managing multiple paid media accounts with monthly budgets of $200K–$1MM • Extensive campaign management and strategy experience across programmatic ad platforms, including DSPs such as Viant, StackAdapt, Cadent, Illumin, The Trade Desk, and DV360 • Experience with DMPs and other data and ad tech partners • Experience directly managing campaigns and working with partners via managed service • Experience with full-funnel strategy, lead generation, and measuring incremental lift • Experience with Google Analytics, GTM, conversion, and optimization strategy • Ability to write ad copy, guide creative strategy, identify asset requirements, and establish a creative testing cadence • Client relationship management experience, including reporting insights and optimizing toward client business goals

🏖️ Benefits

• Equal Opportunity Employer • Diversity and inclusion emphasized • No application, processing, or training fees