Senior Paid Advertising Strategist, Client Experience

🔥 0 minutes ago

🌐 Colombia, United States – Remote

🇨🇴 Colombia – Remote 🇺🇸 United States – Remote

⏰ Full Time

🟠 Senior

📈 Performance Marketing

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Power Digital Marketing

WebsiteLinkedInAll Job Openings

501 - 1000 employees

💼 Consulting

👥 B2C

📣 Marketing

Consulting • B2C • Marketing

Power Digital Marketing is a tech-enabled growth marketing firm that operates at the intersection of data, technology, and human intelligence to make profit predictable. The company provides a comprehensive suite of digital marketing services, including strategic consulting, creative campaigns, data intelligence, media planning, and more to ignite every phase of the customer journey. Power Digital Marketing focuses on delivering business impact through transparency, data-driven strategies, and advanced technologies, helping brands achieve sustained growth and competitive advantage in a hyper-competitive market.

📋 Description

• Lead performance marketing strategy and execution across marquee accounts, ensuring delivery against client goals • Conduct thorough QA to prevent errors that could negatively impact client revenue • Ensure accurate budget pacing and advise on budget changes • Analyze campaign data and client-specific sources of truth to develop actionable insights and strategic recommendations • Maintain client testing roadmaps and project-manage next steps • Apply advanced technical knowledge across attribution, incrementality, contribution analysis, measurement frameworks, MMTs/LRAs, and channel-specific best practices • Maintain high-quality communication with clients and internal teams • Lead proactive strategic conversations around media buying, performance opportunities, and optimization plans • Serve as a strategic leader within department and account teams, influencing direction and decision-making • Complete new business appraisals for the paid advertising product as needed • Coach and support junior talent through knowledge-sharing and team ceremonies • Execute recommendations from the Power Circuit solutions roadmap • Leverage AI technologies to enhance workflows, outputs, and business efficiency • Integrate Power Digital’s nova ecosystem tools and methodologies into daily responsibilities

🎯 Requirements

• 4–5 years of digital marketing experience, including 3+ years in an agency setting • 3–4 years of hands-on experience with at least 2 paid advertising channels • Experience with Google/Bing, Meta, TikTok, LinkedIn, Pinterest, Snapchat, or other paid advertising networks • Experience with bid optimization, keyword research, ad copy development, campaign strategy, and optimization • Proficiency in Google/Microsoft Office Suite(s) • Proficiency in Google Analytics • Expert knowledge of funnel marketing and paid media’s role in the marketing funnel • Ability to formulate meaningful insights from marketing data and tell the story beyond statistics • Strong written and verbal communication skills • Strong organizational and project management skills • Self-motivated, dependable, high-energy, positive attitude, and strong desire to succeed • Excellent interpersonal skills • Confidence with client-facing presentations and communication • Strong work ethic and ability to learn quickly and independently • Interest in a long-lasting relationship with a growing company • Good organization and time-management skills