Senior Media Manager, Paid Social – Healthcare

🕒 April 1

🇨🇴 Colombia – Remote

⏰ Full Time

🟠 Senior

📈 Performance Marketing

👻 Ghost score 61%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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Power Digital Marketing

WebsiteLinkedInAll Job Openings

501 - 1000 employees

💼 Consulting

👥 B2C

📣 Marketing

Consulting • B2C • Marketing

Power Digital Marketing is a tech-enabled growth marketing firm that operates at the intersection of data, technology, and human intelligence to make profit predictable. The company provides a comprehensive suite of digital marketing services, including strategic consulting, creative campaigns, data intelligence, media planning, and more to ignite every phase of the customer journey. Power Digital Marketing focuses on delivering business impact through transparency, data-driven strategies, and advanced technologies, helping brands achieve sustained growth and competitive advantage in a hyper-competitive market.

📋 Description

• Partner with the Media Supervisor on strategy and planning • Lead client conversations and reinforce strategic direction • Identify testing and growth opportunities • Support the Associate Media Director on media planning • Own daily management of paid media campaigns • Analyze performance drivers and optimize campaigns • Turn data into clear, actionable recommendations • Collaborate with the creative team on assets, messaging, and design concepts • Apply paid social, paid search, and display best practices • Manage designated paid media accounts end to end • Meet pacing and KPI requirements • Identify client goals, priorities, and efficiency requirements with Account Managers and the Media Supervisor • Increase billing for existing accounts and propose expanded media coverage • Learn new strategies, test platforms, and expand paid media offerings • Serve as the primary internal and external contact for owned accounts • Generate reports, write insights, and communicate performance to clients • Maintain accounts through optimizations, structural updates, bidding methodologies, conversion types, and copy revisions • Design and adjust campaign strategies to meet client business goals and internal objectives • Design and deploy monthly and quarterly tests across structure, targeting, creative, messaging, and conversion • Continually test, verify, and improve full-funnel structures

🎯 Requirements

• Proficiency in spoken and written English at an advanced level is required • 4-5+ years of experience, primarily in Paid Social • Ideal candidates also have experience in multiple paid social channels, paid search, or programmatic • Required platform expertise: Meta Ads • Experience managing paid media budget ranges above 100k per month • Experience driving paid media strategy and testing • Confident ability to communicate with and convince clients • Strong reporting and insights capabilities, including identifying and optimizing toward client business goals • Experience in full project ownership, from writing strategy briefs and recommendations through deploying campaigns/tests and reporting results • Excellent communication, problem solving and interpersonal skills • Proficient in Microsoft Office Suite and Google Workspace • Ability to interface with internal team members and clients • Ability to multitask and prioritize tasks effectively

🏖️ Benefits

• Equal Opportunity Employer • Diversity and inclusion emphasized • No application, processing, or training fee charged