Head of Growth

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Pragmatike

WebsiteLinkedInAll Job Openings

11 - 50 employees

Founded 2022

🎯 Recruiter

👥 HR Tech

🤝 B2B

Recruitment • HR Tech • B2B

Pragmatike is a remote IT recruitment and staffing company that sources, vets, and places international tech talent for businesses. They provide human-curated matching (not solely AI), technical assessments, and fast placements—claiming qualified specialists can be introduced within 48 hours—while handling onboarding, invoicing and international payroll. Pragmatike serves startups and enterprises with roles like developers, data engineers, mobile and game developers, product managers and specialists, operating across 60+ countries with a large vetted talent pool.

📋 Description

• Own paid user acquisition across Meta, TikTok, Google, and additional acquisition channels. • Manage campaign structure, budgets, bidding strategies, audience targeting, and placements. • Lead creative testing by evaluating assets from internal creative and UGC teams, scaling high-performing campaigns and quickly iterating on underperforming ones. • Optimize the complete acquisition funnel from ad click to subscription conversion, focusing on CAC, ROAS, LTV, and payback. • Scale marketing spend while maintaining strong acquisition efficiency. • Own attribution and measurement across mobile acquisition, including MMPs, SKAdNetwork, deep linking, and post-ATT performance analysis. • Partner with product and leadership to improve onboarding flows, landing experiences, and conversion rates. • Report campaign performance using clear metrics and actionable insights. • Continuously experiment with new audiences, creatives, and acquisition opportunities.

🎯 Requirements

• 4+ years of experience managing paid user acquisition for B2C consumer mobile applications. • Proven expertise running and scaling Meta Ads campaigns with full ownership of performance outcomes. • Hands-on experience with TikTok Ads and Google App Campaigns. • Strong understanding of mobile app acquisition, subscription businesses, and conversion funnels. • Deep knowledge of attribution platforms such as AppsFlyer or Adjust. • Experience working with SKAdNetwork (SKAN), deferred deep linking, and iOS attribution challenges. • Strong analytical mindset with expertise in CAC, ROAS, LTV, payback, and campaign optimization. • Comfortable working independently and owning the paid acquisition function. • Experience leveraging AI tools to improve research, reporting, analysis, or campaign optimization. • Excellent communication skills and fluent English.

🏖️ Benefits

• Competitive compensation • Fully remote work environment • Flexible working hours • Generous vacation policies • Opportunity to make a measurable impact on a global product at scale