Marketing Automation Specialist

Job not on LinkedIn

🕒 February 2

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Logo of Pratra Travel Technologies

Pratra Travel Technologies

51 - 200 employees

☁️ SaaS

🔌 API

🤝 B2B

SaaS • API • B2B

Pratra Travel Technologies is a global travel technology company that builds end-to-end software and API solutions for the travel and tourism industry. It provides scalable, customizable products such as B2C booking engines, agent portals, corporate booking tools, mid/back-office systems, tour marketplaces, NDC exchanges, and consolidated travel APIs, plus services like travel portal and app development, API integration, process outsourcing, and digital marketing. Pratra serves travel agents, TMCs, OTAs, corporate travel teams and large travel corporations, and emphasizes seamless supplier integration, NDC connectivity, automation, and enterprise-grade scalability and security.

📋 Description

• Build and manage marketing automation workflows in HubSpot • Design and execute outbound email campaigns using Instantly • Use Apollo and Clay for lead sourcing, enrichment, and segmentation • Integrate CRM with outbound tools for seamless data flow • Create multi-step sequences for lead nurturing and prospect engagement • Monitor and optimize performance (open rates, reply rates, conversions) • Conduct A/B testing to improve campaign performance • Ensure email deliverability, compliance, and database hygiene

🎯 Requirements

• 5+ years of experience in marketing automation • Strong expertise in HubSpot • Proficiency in Instantly and Apollo.io • Knowledge of Clay • Experience in lead generation and outbound initiatives

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