Prenetics
51 - 200 employees
Founded 2014
🧬 Biotechnology
👥 B2C
🔬 Science
Biotechnology • B2C • Science
Prenetics is a Nasdaq-listed health sciences company that develops and delivers consumer-focused diagnostic and genetic testing services and related health technologies to bring healthcare closer to people globally. The company emphasizes innovation, data-driven solutions, and scalable digital and laboratory infrastructure to support population health, consumer testing, and workplace and travel testing programs. Prenetics also positions itself as a growth-oriented employer with global teams across technology, marketing, and clinical operations.
CRO Manager
🕒 April 30
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Prenetics
51 - 200 employees
Founded 2014
🧬 Biotechnology
👥 B2C
🔬 Science
Biotechnology • B2C • Science
Prenetics is a Nasdaq-listed health sciences company that develops and delivers consumer-focused diagnostic and genetic testing services and related health technologies to bring healthcare closer to people globally. The company emphasizes innovation, data-driven solutions, and scalable digital and laboratory infrastructure to support population health, consumer testing, and workplace and travel testing programs. Prenetics also positions itself as a growth-oriented employer with global teams across technology, marketing, and clinical operations.
📋 Description
• Full-Funnel Conversion Rate Optimisation Own end-to-end CVR performance across the entire Shopify DTC experience: Homepage, Landing Pages (paid and organic), Product Detail Pages (PDPs), Collection Pages, Cart, and Checkout. • Build, prioritise, and maintain a rolling CRO hypothesis backlog scored by expected impact, confidence, and ease of implementation (ICE or equivalent framework). • Design and execute a rigorous A/B and multivariate testing programme with statistically valid sample sizes, pre-registered hypotheses, and documented learnings. • Own the core conversion KPIs: Add-to-Cart Rate (ATC %), Reached Checkout %, Purchase Conversion Rate (CVR %), Revenue Per Session (RPS), and Average Order Value (AOV). • Conduct deep-dive funnel analysis to identify the highest-leverage drop-off points — and build the business case for fixing them with projected revenue impact. • Optimise the entire purchase path for both acquisition (first-time buyers) and retention (returning subscribers), recognising that these journeys require fundamentally different CRO strategies. • On-Site Experience & UX Optimisation Own the UX and conversion performance of every key page template on the Shopify storefront. • Collaborate with design and development to build, test, and iterate on page layouts, content hierarchy, trust signals, social proof placement, CTAs, and navigation flows. • Lead the optimisation of Product Detail Pages: hero imagery, ingredient storytelling, review integration, subscription vs. one-time purchase framing, cross-sell/upsell modules, and urgency mechanics. • Optimise Cart and Checkout flows: cart abandonment interventions, progress indicators, payment method visibility, shipping threshold nudges, and post-purchase upsell opportunities. • Own Landing Page performance for paid media campaigns — work directly with the Head of Paid Media and Creative Strategist to ensure landing pages are conversion-optimised. • Drive mobile-first optimisation — the majority of our traffic is mobile; every test and design decision must prioritise the mobile experience. • Data, Analytics & Insight Build and maintain a CRO performance dashboard (GA4, Shopify Analytics, and/ Looker/Amplitude) with real-time visibility into funnel metrics, test results, and revenue impact. • Use quantitative tools (GA4 event tracking, Shopify reports, custom SQL queries) alongside qualitative tools (Hotjar/Microsoft Clarity heatmaps, session recordings, on-site surveys) to diagnose conversion barriers. • Develop a structured approach to post-test analysis: document every test with hypothesis, methodology, sample size, statistical significance, result, and “so what” action items. • Translate data into commercially actionable recommendations. • Own the weekly and monthly CRO performance reporting cadence — presenting to the VP of Growth, Paid Media, Retention, and leadership with clear narratives, not just spreadsheets.
🎯 Requirements
• 4–8 years of hands-on CRO, growth, or eCommerce optimisation experience — with at least 2 years focused on DTC / Shopify (or equivalent platforms: Magento, BigCommerce, headless commerce). • Demonstrated track record of measurably improving conversion rates, AOV, or revenue per session through structured experimentation — not just “I redesigned the PDP.” Show us the numbers. • Deep proficiency with analytics and testing tools: GA4, Google Optimize (or VWO/Optimizely/AB Tasty), Hotjar or Microsoft Clarity, and Shopify’s native analytics. • Experience building and managing A/B testing programmes with proper statistical rigour — you understand sample size calculations, significance thresholds, and when to call a test. • Strong understanding of Shopify’s architecture, Liquid templating, theme customisation, and app ecosystem — you don’t need to be a developer, but you need to speak the language fluently enough to brief one. • Experience working in or with premium/luxury DTC brands, health and wellness, supplements, or subscription commerce is strongly preferred. • Working knowledge of SEO and how CRO decisions impact organic performance — you understand that page speed, content structure, and URL architecture matter for both conversion and discovery. • Experience with personalisation engines, dynamic content tools, or product recommendation systems (Nosto, Rebuy, Klevu, or equivalent) is a plus.
🏖️ Benefits
• Competitive salary • Flexible working hours • Professional development budget • Home office setup allowance • Global team events
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