Senior Director, Promotions

🕒 April 1

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PrizePicks

WebsiteLinkedInAll Job Openings

201 - 500 employees

🎮 Gaming

⚽ Sports

Gaming • Sports

PrizePicks is an innovative platform that offers a dynamic and interactive way to engage in daily fantasy sports and esports. Users can make predictions on player performances across various sports, including NFL, NBA, MLB, CFB, and more, with the opportunity to win up to 1000x their entry fee. PrizePicks operates legally in 43 U. S. states, Washington D. C. , and Canada, providing a wide range of betting options, including Pick 'Em and Pick 'Em Arena, where users compete against each other for cash rewards. The company emphasizes user engagement with features such as recurring promos and the Streak game, which is free to play and allows participants to earn by building daily win streaks. PrizePicks ensures secure transactions and fast payouts, enhancing user experience and satisfaction in the sphere of real money sports betting.

📋 Description

• Deliver and manage the execution of a coherent promotional strategy, effectively balancing engagement and retention through data-driven reinvestment. • Constantly optimize against the significant monthly budget, ensuring the right players are receiving the right level of investment. • Be a thought leader in customer segmentation strategy and execution. • Present, deliver insights and engage with senior and executive leadership; translating insights into repeatable playbooks. • Develop and own an always-on test & learn roadmap, establishing frameworks for accurately measuring success and iterating upon learnings. • Drive the PrizePicks brand forward with exciting, engaging promotions that deliver brand loyalty and advocacy. • Work and build ways of working with key collaborators and stakeholders; primarily with CRM, Analytics, Game Operations, Marketing and Programmatic Promotions. • Ensure all promotions meet regulatory and compliance standards, particularly in a highly regulated DFS/gaming environment. • Lead and develop a high-performing team, driving a culture of accountability, experimentation and learning.

🎯 Requirements

• 8+ years of experience in Retention or Revenue Operations, with at least 3 years in a leadership role. • Deep understanding of customer segmentation, lifecycle stages, and promotional best practices. • Proven experience managing and optimizing a large budget. • Strong analytical skills with the ability to interpret data and turn insights into action. • Experience in a mobile-first, fast-paced consumer technology or gaming environment strongly preferred. • Familiarity with regulatory and compliance considerations in gaming, fantasy sports, or sports betting is a plus. • Excellent communication and cross-functional leadership skills. • Industry and/or existing organic interest in the PrizePicks product desirable.

🏖️ Benefits

• Company-subsidized medical, dental, & vision plans • 401(k) plan with company match • Annual bonus • Flexible PTO to encourage a healthy work/life balance (2 weeks STRONGLY encouraged!) • Generous paid leave programs, including 16-week paid parental leave and disability benefits • Workplace flexibility and modern work schedules focused on getting the job done, not hours clocked • Company-wide in-person events and team outings • Lifestyle enhancement program • Company equipment provided (Windows & Mac options) • Annual performance reviews with opportunities for growth and career development