Senior Marketing Programs Manager, APAC

🕒 April 23

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Proofpoint

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

Founded 2002

🔒 Cybersecurity

🏢 Enterprise

🔐 Security

💰 $28M Series F on 2008-02

Cybersecurity • Enterprise • Security

Proofpoint is a company that specializes in cybersecurity solutions, particularly focused on protecting enterprise users from targeted phishing emails and other threats. Their Targeted Attack Protection (TAP) product is designed to provide advanced threat security by checking the safety of websites linked in emails. If a site is deemed safe, users are redirected to the original web destination; if not, access is blocked to prevent exposure to malware. Proofpoint ensures secure email communications within organizations.

📋 Description

• Own and scale core demand channels (Email & Webinars): Own the APAC email marketing channel, including campaign calendar, strategy, execution, testing, and performance reporting • Plan and execute a quarterly webinar program (live events, demos, eSummits) aligned to regional priorities and pipeline goals • Drive consistency and scale by standardizing processes, templates, and best practices across programs • Act as the primary liaison between global demand gen and APAC field marketing, ensuring alignment on priorities, messaging, and execution • Support field, partner, and campaign teams with email and webinar program strategy and execution • Collaborate with content, product marketing, and sales to source webinar topics, speakers, and messaging • Manage full lifecycle execution in Marketo, including program builds, email sends, smart lists, and nurture streams • Build and maintain targeted nurture programs by product, persona, and industry • Oversee webinar program execution from concept through promotion, delivery, and follow-up • Develop and manage segmentation strategy and database health to improve targeting and engagement • Create and execute A/B testing strategies across email and webinar channels (subject lines, timing, formats, etc.) • Monitor and report on program performance, including engagement, conversion, and pipeline influence • Ensure adherence to email deliverability and compliance best practices • Build and maintain a library of templates and scalable assets for reuse across regions

🎯 Requirements

• 5–7 years of experience in B2B demand generation, with strong hands-on expertise in email marketing and webinars • Proven experience executing integrated, multi-channel campaigns that drive measurable pipeline impact • Strong proficiency in Marketo and Salesforce (required) • Experience with webinar platforms such as ON24, BrightTALK, or Zoom • Deep understanding of segmentation, lead lifecycle, and nurture strategies • Knowledge of email deliverability, anti-spam regulations, and best practices • Strong project management skills with the ability to manage multiple stakeholders and priorities across regions • Experience working in a global + regional (matrixed) environment is highly preferred • HTML and/or CMS (e.g., Drupal) experience is a plus

🏖️ Benefits

• Competitive compensation • Comprehensive benefits • Career success on your terms • Flexible work environment • Annual wellness and community outreach days • Always on recognition for your contributions • Global collaboration and networking opportunities