Senior Salesforce Developer – Personalization Focus

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🔥 0 minutes ago

🇧🇷 Brazil – Remote

⏰ Full Time

🟠 Senior

🌐👩‍💻 Salesforce Developer

👻 Ghost score 14%

What it means: the chance that no one is really hiring for this job.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.Why this score:

• Just posted.
• Jobs at this company usually fill in 21 days.
• No salary listed.

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Compass

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Compass is a real-estate-focused content and services site that provides detailed market analysis, buying/selling/renting guides, mortgage and financing information, and home improvement and renovation advice. The site offers resources for homebuyers, sellers, renters, agents, and real estate investors — including articles on appraisals, affordable housing, investment strategies, staging and property maintenance. Compass aims to help users make informed decisions across the housing lifecycle through timely market updates and practical how-to content.

📋 Description

• Plan, implement, and optimize digital personalization strategies using Salesforce Marketing Cloud Personalization (Interaction Studio) • Build real-time personalized campaigns and experiences based on user behavior, profile, and context • Configure catalogs, events, segments, campaigns, decisions, and recommendations within the platform • Develop and monitor automated journeys and communications in Salesforce Marketing Cloud Engagement, including behavioral triggers, transactional journeys, and relationship marketing campaigns • Integrate Personalization with Marketing Cloud Engagement to create personalized omnichannel experiences • Validate business rules, tracking, and implementation behavior across web and CRM environments • Analyze browsing behavior, campaign performance, and conversion metrics to generate insights and drive continuous optimization • Collaborate with CRM, Media, BI, Product, and Technology teams to define personalization, segmentation, and experimentation rules • Ensure best practices for data governance, tracking, and compliance with Brazil’s LGPD and the GDPR

🎯 Requirements

• Significant experience with Salesforce Marketing Cloud Personalization (Interaction Studio) • Practical knowledge of configuring campaigns, segments, catalogs, events, and recommendations • Experience with Salesforce Marketing Cloud Engagement, especially Journey Builder, Automation Studio, and behavioral triggers • Experience developing web and app personalization strategies based on user behavior • Knowledge of JavaScript for campaign implementation and customization • Knowledge of SQL for data analysis and segmentation • Experience monitoring and interpreting performance metrics, A/B tests, and journey optimization

🏖️ Benefits

• Meal and/or food allowance • Health and dental insurance • Pet health insurance • Home office allowance (for remote positions) • Welcome kit during onboarding • Life insurance • Zenklub, offering psychological and nutritional support • TotalPass • Certification and Continuous Learning Program with partners including Adobe, Anthropic, AWS, Google, Microsoft, and Salesforce • Partnerships and discounts to support your professional development • Access to UOL content • New Parent Kit • Extended maternity and paternity leave • Employee referral program

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