Marketing Manager

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Pureprofile

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 2000

🤝 B2B

📱 Media

🏢 Enterprise

B2B • Media • Enterprise

Pureprofile is a global data and insights company that combines first-party data with advanced technology to provide market research solutions. The company operates a global research panel and offers services such as custom audience research, data analytics, and brand health tracking. Pureprofile aims to empower brands with real consumer behaviors and insights, enabling informed decision-making. They are recognized for their quality data and research capabilities, having been named Research Partner of the Year in 2023.

📋 Description

• Develop and execute integrated marketing campaigns that support audience growth, brand awareness and business objectives • Develop and manage content strategies, campaign messaging and marketing content across digital, email, social and web channels • Manage campaign planning, execution and reporting, ensuring activity is delivered on time and achieves performance targets • Develop and optimise audience growth initiatives across paid, owned and earned marketing channels • Use customer insights, market trends and campaign performance data to identify opportunities for optimisation and improvement • Work cross-functionally with Product, Commercial and Creative teams to deliver marketing initiatives and enhance customer experience • Develop marketing assets, promotional campaigns and acquisition initiatives across key markets • Monitor and report on campaign and marketing performance, providing recommendations to improve effectiveness and engagement • Test and optimise marketing activity through performance analysis and continuous improvement initiatives • Identify new opportunities, channels and marketing approaches to improve audience growth, engagement and campaign performance

🎯 Requirements

• 5+ years' experience in marketing, digital marketing, campaign management or content marketing • Experience developing and executing integrated marketing campaigns across digital, social and paid media channels • Experience creating marketing content and customer communications across multiple channels • Strong understanding of audience growth, campaign management and marketing performance measurement • Experience using marketing data and insights to improve campaign effectiveness • Strong project management skills with the ability to manage multiple campaigns simultaneously • Excellent copywriting, content development and communication skills • Comfortable using AI tools to support content creation, research and marketing workflows • Tertiary qualification in Marketing, Communications, Business or a related field • Experience in market research, consumer insights or panel-based businesses (preferred but not required) • Experience working across multiple regions or global markets (preferred but not required)

🏖️ Benefits

• Be part of a growing, global organisation with a dynamic and admirable culture • Equal opportunity employer • Zero-tolerance for workplace bullying, discrimination, and harassment