Marketing Assistant

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🕒 June 25

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VirtualStaff365

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 2009

🤝 B2B

☁️ SaaS

👥 HR Tech

B2B • SaaS • HR Tech

VirtualStaff365 is a Melbourne-based company specializing in virtual staff outsourcing solutions. They help Australian businesses save time and reduce staffing costs by providing professional and cost-effective offshore staffing solutions from the Philippines and South Africa. VirtualStaff365 offers a wide range of virtual assistant services, including customer service, data entry, graphic design, web and software development, and more. Their solutions enable businesses to increase operational efficiency and scale quickly while offering a no-risk guarantee.

📋 Description

• Conduct keyword research using designated tools to recommend monthly targeting priorities and content topics • Use generative AI to produce informative, keyword-targeted on-page and off-page content built for user engagement and lead generation • Implement do-follow links across owned domains and coordinate with external publications to secure backlinks • Monitor keyword rankings, domain authority, and organic traffic performance to identify trends and actionable opportunities • Repurpose existing content across multiple channels and compile monthly performance reports with optimization recommendations • Create, schedule, and publish high-quality brand-building and lead-generating content across Instagram, Facebook, LinkedIn, and other channels • Write engaging captions aligned with the brand voice and assist with graphic design, image resizing, short-form video editing, and story format production • Monitor comments, messages, and inquiries daily across platforms, responding to all queries and leads within a strict two-business-hour SLA • Actively engage with followers, potential clients, clinics, industry accounts, and influencers to boost brand visibility • Assist in setting up, scheduling, and executing accurate email marketing campaigns and SMS campaigns • Support Meta advertising activity by working with the external social media agency to develop converting creatives and write basic ad copy • Support campaign rollouts and content updates across websites, landing pages, and Shopify • Plan, develop, and update client-facing marketing collateral such as posters, brochures, suggested copy, treatment menu pricing, and videos • Conduct research into aesthetic industry trends to keep resources relevant and organized on the internal learning hub platform • Oversee the specialized Before and After Program by sourcing new results images monthly via social media outreach and direct client engagement • Secure required client consent forms before organizing and distributing these high-quality visuals across applicable digital channels • Conduct regular accuracy audits on entered leads to verify lead sources, device categories, business types, and contact details • Perform follow-up calls or emails to validate inquiries and route clinical or engineering leads to the proper support channels • Manage general website administration tasks including updating product details, uploading client testimonials, and onboarding team headshots • Perform general maintenance on the CRM platform to ensure client information is accurate

🎯 Requirements

• Demonstrated experience using generative AI in a professional setting to maximize output quality and efficiency • Previous copywriting experience, including writing for digital channels and social platforms • Experience managing or contributing to social media accounts in a professional capacity across Instagram, Facebook, and LinkedIn • Demonstrated design ability and proficiency using Canva • High-level written and verbal communication skills with the ability to write compelling, on-brand copy • Strong organizational skills with a process-oriented approach to managing multiple priorities and deadlines • Comfortable conducting outbound follow-up calls and emails to validate the authenticity of inquiries and potential leads • High reliability, accountability, and a respectful, collaborative approach to teamwork • Nice-to-Have Skills • Understanding of or genuine interest in the beauty, aesthetics, or wellness industry • Experience with SEO tools such as SE Ranking, Agency Analytics, Google Analytics, or Google Search Console • Working knowledge of email marketing platforms like Klaviyo and SMS marketing tech tools • Familiarity with website admin tools such as WordPress Elementor and Shopify • Formal qualification in Marketing and Public Relations

🏖️ Benefits

• Permanent work-from-home set-up • Dayshift (Australian Eastern Standard Time business hours) • Full-time job • HMO • Annual leave • Christmas Bonus equivalent to 1 month's wage (pro-rate)