Regional Marketing Manager

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Rakuten

WebsiteLinkedInAll Job Openings

10,000+ employees

Founded 1997

🛍️ eCommerce

🌍 Social Impact

eCommerce • Technology • Social Impact

Rakuten is a global leader in internet services, known for empowering individuals and businesses through innovation. With a strong presence across the globe, particularly in the Americas, Asia Pacific, Europe, and Japan, Rakuten offers a wide range of services including e-commerce and technology solutions. The company also focuses on sustainability initiatives, sports entertainment, and has ventured into new technologies like drone delivery and artificial intelligence to enhance societal convenience and vibrancy. Rakuten is committed to cultural and professional diversity, supporting various community engagement programs and social impact initiatives.

📋 Description

• Collaborate with physical and digital bookstore partners to create and execute co-marketing plans • Develop regional channel marketing plans that align with global brand priorities and regional sales targets, ensuring efficiency and ROI on marketing spends • Optimize our physical footprint: training, merchandising, sales support • Drive awareness and optimize conversion via online advertising tactics • Participate in cross-functional launch marketing planning for new hardware introductions and software rollouts • Track, analyze and report campaign performance using data to optimize future investments • Travel as needed within the region (~20% Travel Requirement)

🎯 Requirements

• Bachelor’s degree in Marketing, Business Administration, or related field • Minimum 5 years of channel marketing, partner marketing or regional trade marketing in consumer retail or e-commerce • Strong team player with ability to harness external expertise to drive integrated marketing campaigns with impact • Demonstrated understanding, if not experience, in digital marketing and advertising • Track record of managing marketing relationships with external partners/retail accounts • Creative thinker who is also comfortable working with data to translate marketing metrics into commercial insights • Adept at working in a fast-paced environment as part of cross-functional internal teams and with external stakeholders • Exceptional communication and presentation skills • Fluency in Dutch and English, French an asset • A genuine love for books, reading culture and consumer technology. • Industry experience with technology, digital content, subscription and/or consumer electronics.

🏖️ Benefits

• Remote working environment • 4 extra long weekends around bank holiday weekends • Full benefits starting from your first day • Paid volunteer days, unlimited sick days • Flexible spending account • Talent and development training budget • Free Kobo device + free weekly eBook or audiobook • Weekly Kobo Tech University sessions • Maternity/paternity leave top-up