Senior Specialist, Digital Marketing

Job not on LinkedIn

🔥 0 minutes ago

Apply Now

Find Similar Remote Jobs

Set Up Email Alert For New Jobs

📊 Check your resume score for this job

Improve your chances of getting an interview by checking your resume score before you apply.

Upload Resume

Randstad

WebsiteLinkedInAll Job Openings

10,000+ employees

🎯 Recruiter

👥 HR Tech

Recruitment • HR Tech

Randstad is a global leader in staffing and human resources services that connects people with work and helps organizations find, manage, and develop talent. Operating in many countries, it offers temporary and permanent recruitment, workforce management, RPO and MSP programs, payrolling, talent platforms and consulting services, with emphasis on equity, inclusion, sustainability and digital HR solutions.

📋 Description

• Support the planning and execution of end-to-end ABSM campaigns tailored to large enterprise target account segments, utilizing channels such as personalized email marketing, targeted advertising, content marketing and more. • Work closely with the Marketing Campaign Manager and content and creative teams to create tailored marketing assets to the needs and preferences of target accounts across the customer journey. • Utilize data-driven market insights and customer data to build targeted, personalized campaigns. • Execute engagement and nurture campaigns to deliver optimized content experiences. • Utilize marketing channels to drive campaign effectiveness, and implement creative methods to improve demand generation efforts. • Work with the content team to develop personalized content and messaging strategies tailored to the unique needs and interests of target accounts and key decision-makers. • Work closely with cross-functional B2B marketing teams, including content creators, designers, marketing campaign managers, performance analytics, and more to ensure seamless campaign execution and alignment with broader organizational goals. • Continuously monitor industry trends and competitor activities, adapting campaigns accordingly to maintain competitiveness and implementing optimization strategies based on performance data. • Leverage ABSM platforms, marketing automation systems, CRM tools and analytics platforms to support ABSM campaign execution, measurement, and optimization. Stay updated on emerging ABSM technologies, tools and best practices to drive innovation and effectiveness in our ABSM strategies.

🎯 Requirements

• Bachelor's degree in Marketing, Business, or comparable education, or proven experience (3 years) in digital marketing and ABSM with a focus on campaign management and execution. • Proven experience in executing and optimizing successful B2B marketing /ABM campaigns. • Good understanding of B2B demand generation principles • Strong understanding of digital marketing channels and platforms, including Google Ads, Facebook Ads, LinkedIn Ads, DemandBase, and email marketing software. • Basic knowledge and a strong desire to learn how to read and interpret marketing data, analyze performance metrics, and derive actionable insights to optimize campaign performance. • Excellent project management skills, with the ability to prioritize tasks, meet deadlines, and manage multiple projects simultaneously. • Experience with marketing automation platforms (e.g., Pardot, Marketo, HubSpot) and CRM systems (e.g., Salesforce) is preferred. • Excellent written and verbal communication skills. • Natural curiosity, problem-solving mindset and new technology adopter. • Ability to thrive in high-pressure situations and environments, and to self-organise and prioritize workload. • Exceptional project management skills and a get-it-done attitude. • Experience working remotely and across cultures, doing business globally.

🏖️ Benefits

• Competitive salary • Flexible working hours • Professional development budget • Home office setup allowance • Global team events