Senior B2B Funnel Strategy – Automation Manager

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RateHawk

WebsiteLinkedInAll Job Openings

201 - 500 employees

☁️ SaaS

🔌 API

Travel • SaaS • API

RateHawk is a leading online booking tool for travel professionals, offering accommodation bookings from over 2. 6 million hotels worldwide, as well as air tickets, transfers, and car rentals. The platform provides a seamless experience for users with API integrations, a mobile app, and multilingual 24/7 support. RateHawk allows travel professionals to earn loyalty points and access exclusive B2B rates, ensuring maximum profit potential. With a user-friendly interface and multiple filters, it makes finding the best travel options easy and efficient. RateHawk supports businesses with fast API integrations and offers different business models, making it a versatile solution for travel professionals.

📋 Description

• Own the end-to-end partner acquisition, activation, and retention funnel strategy and execution, ensuring scalable growth across acquisition channels and partner segments. • Design, implement, and continuously optimize lifecycle funnels and partner journeys across marketing and commercial touchpoints. This includes automated and assisted onboarding flows (e.g., self-onboarding, call-center–supported activation) as well as segment-specific lifecycle journeys (e.g., Longtail automation). • Ensure structural alignment between marketing initiatives, partner routing logic, performance tactics, and downstream commercial follow-up across the funnel to enable seamless progression from acquisition to activation. • Partner with Performance Marketing, Commercial, Product, and Pricing teams to implement funnel journeys, improve lead nurturing and conversion, and ensure effective operational handover between marketing and commercial ownership. • Drive CAC/LTV optimization initiatives by identifying funnel inefficiencies and implementing scalable automation and lifecycle strategies that reduce acquisition costs while improving long-term partner value. • Own and evolve HubSpot lead scoring, routing logic, ICP definition, and lifecycle automation frameworks, ensuring alignment with Sales and Commercial Operations and driving continuous optimization of partner lead management processes.

🎯 Requirements

• Proven experience in designing and optimizing end-to-end acquisition, activation, or retention funnels in a B2B environment. • Strong understanding of lifecycle marketing, onboarding journeys, and partner/customer activation mechanics. • Hands-on experience with CRM and marketing automation platforms (e.g., HubSpot). • CRM experience working with triggered communications. • Experience working with customer segmentation models (e.g., ICP, behavioral segmentation, value-based segmentation such as Share of Wallet) to drive differentiated lifecycle strategies. • Demonstrated ability to identify funnel inefficiencies and implement scalable process or automation improvements that impact activation, conversion, CAC, or long-term value (LTV). • Experience collaborating cross-functionally with Performance Marketing, Commercial/Sales, Product, and Data teams to operationalize lifecycle journeys and improve funnel conversion. • Strong analytical mindset and ability to work with performance metrics such as activation rate, conversion rate, CAC, retention, and partner value. • Ability to translate business needs into automation logic, lifecycle journeys, and scalable partner engagement processes. • Experience in designing and running A/B tests across lifecycle or onboarding journeys to improve activation and conversion rates. • Experience working with ABM campaigns. • English - B2

🏖️ Benefits

• Flexible schedules and opportunity to work remotely. • Ambitious and supportive team who love what they do, appreciate each other, and grow together. • Internal programs for adaptation and training, development of soft skills, and leadership abilities. • Partial compensation for participating in external training and conferences. • Corporate English school: Group and individual lessons, speaking clubs with colleagues from all over the world. • Corporate prices on hotels and travel services. • MyTime Day Off - an extra non-working day without loss of compensation.