Senior Manager, E-Commerce – Shopify

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🔥 20 minutes ago

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Logo of Raw Nutrition

Raw Nutrition

11 - 50 employees

🛍️ eCommerce

🧘 Wellness

👥 B2C

eCommerce • Wellness • B2C

Raw Nutrition is a direct-to-consumer nutrition and supplement brand selling performance-focused products via an online Shopify store. The site lists product categories including pre-workouts, protein (whey, vegan, protein bars), creatine (monohydrate, gummies), amino acids (EAA), endurance & hydration fuels, ready-to-drink items, and wellness products. The storefront highlights features like third-party testing, subscription options (Subscribe & Save), promotions (free shipping thresholds, bundle codes), and targets athletes and everyday gym-goers.

📋 Description

• Serve as the leader for all DTC/Shopify growth. • Own the P&L for the channel: Revenue, Gross Margin, Contribution Margin, EBITDA, CAC, LTV, MER, ROAS, and Inventory Efficiency. • Lead annual planning, forecasting, and budgeting for the channel. • Own customer acquisition, website optimization, and CRO. • Lead merchandising, pricing strategy, product launches, offer strategy, and bundling. • Drive subscription growth, landing page performance, checkout optimization, and overall customer experience. • Partner with media teams on Meta, Google, YouTube, and emerging channels. • Own retention and LTV through email, SMS, loyalty, lifecycle marketing, segmentation, and win-back campaigns. • Build and maintain dashboards covering CAC, LTV, AOV, MER, ROAS, CVR, Repeat Purchase Rate, and Contribution Margin. • Lead Quarterly Business Reviews, annual planning, and executive strategy sessions.

🎯 Requirements

• 5+ years executing high-growth e-commerce plans, with deep, hands-on Shopify expertise. • Experience scaling consumer brands in Sports Nutrition, Beverage, Health & Wellness, Beauty, Personal Care, or adjacent CPG categories. • Demonstrated success scaling brands in multi-million-dollar increments. • NetSuite experience strongly preferred. • Strong understanding of paid media strategy and multi-million-dollar budget management. • High-level P&L ownership and experience leading cross-functional teams. • Experience working directly with founders, CEOs, or private equity-backed companies.

🏖️ Benefits

• Comprehensive medical, dental, and vision benefits, plus savings plans. • Plan for your future with a 401(k) savings plan featuring a company match. • Take the time you need with a flex PTO plan, sick time, and paid holidays. • Monthly stipend to spend on our products and gear. • Access to the RAW Athletic Clubs in Port St. Lucie and Stuart, FL. • Discounts on our family of brands.

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