Digital Performance Specialist

Job not on LinkedIn

🔥 2 minutes ago

🇧🇷 Brazil – Remote

⏰ Full Time

🟡 Mid-level

🟠 Senior

👻 Ghost score 15%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

Apply Now

Find Similar Remote Jobs

Set Up Email Alert For New Jobs

📊 Check your resume score for this job

Improve your chances of getting an interview by checking your resume score before you apply.

Upload Resume

R Cervellini Revestimentos Ltda

WebsiteLinkedInAll Job Openings

501 - 1000 employees

Founded 1973

🏗️ Construction

🛒 Retail

🔧 Hardware

Construction • Retail • Hardware

R Cervellini Revestimentos Ltda is a leading Brazilian distributor and retailer of flooring, wall coverings and related installation products and services, operating for about 50 years with multiple regional units across Brazil. The company offers a broad catalog including laminate, vinyl, rubber, structured wood and raised floors, carpets, synthetic grass, drywall, cement boards, acoustic panels, ceilings, adhesives, tools and installation services, serving contractors, businesses and retail customers. It provides digital catalogs, an app for quotes and ordering, and emphasizes sustainability and technical support.

📋 Description

• Plan, execute, and optimize paid media campaigns on Google Ads and Meta Ads, focusing on lead generation and conversion • Manage campaign budgets, monitor performance, and reallocate investments based on results • Define targeting, audience, remarketing, and A/B testing strategies • Monitor performance indicators and propose continuous improvement initiatives • Configure and monitor events, conversions, and tags using Google Analytics 4 (GA4) and Google Tag Manager (GTM) • Ensure accurate campaign and acquisition-channel tracking through the creation and management of UTMs • Analyze the user journey and identify opportunities to optimize the conversion funnel • Monitor the website’s organic performance and support SEO strategies • Manage lead generation, segmentation, and nurturing activities using RD Station • Develop automation workflows, Lead Scoring models, and relationship-building journeys • Support collaboration between the Marketing and Sales teams by tracking lead progression • Create and update marketing performance dashboards and reports • Monitor metrics and KPIs such as CPL, CPA, CPC, CTR, conversion rate, ROAS, ROI, and CAC • Develop performance analyses and presentations, generating insights to support decision-making • Track the performance of campaigns, products, brands, and the company’s operating regions • Work collaboratively with the Marketing, Sales, Content, and Technology teams to ensure the execution of digital strategies • Identify new opportunities, tools, and channels to expand lead acquisition, conversion, and engagement

🎯 Requirements

• Knowledge of paid media, with experience in Google Ads (Search, Display, Performance Max, and YouTube) and Meta Ads (Facebook and Instagram) • Experience structuring, managing, and optimizing campaigns; defining audiences and targeting; implementing remarketing; and controlling budgets • Experience conducting A/B tests and optimizing campaigns focused on conversion, performance, and cost reduction • Knowledge of Google Analytics 4 (GA4), Google Tag Manager (GTM), Google Search Console, and digital measurement tools • Experience configuring and monitoring events, conversions, UTMs, and campaign tracking • Ability to analyze data, identify lead sources, and interpret conversion-funnel performance • Knowledge of SEO, including keyword research, search intent, on-page SEO, competitor analysis, and organic acquisition strategies • Experience with CRM and marketing automation, preferably RD Station Marketing • Knowledge of lead segmentation, Lead Scoring, lead nurturing, and Marketing–Sales integration • Experience managing email marketing campaigns and analyzing lead-to-opportunity conversion • Proficiency in Excel and/or Google Sheets for data analysis and performance tracking • Experience with Looker Studio or other Business Intelligence (BI) tools • Knowledge of dashboard creation and marketing KPI monitoring • Familiarity with performance metrics and KPIs such as CPL, CPA, CPC, CTR, conversion rate, ROAS, ROI, and CAC

🏖️ Benefits

• Medical insurance • Dental insurance • Life insurance • Partnership with SESC for health and leisure activities • Partnership with SENAC, including a 20% discount on all courses • TotalPass – available after the employment confirmation period • Remote work may be available