
SaaS • B2B • Enterprise
RDA is a digital agency that partners with clients to achieve real digital transformation, providing strategy, UX design, technology solutions, and optimization services. With over 30 years of experience, RDA positions itself not only as a technology partner but as strategic advisors, focusing on creating impactful customer experiences and scalable technologies. They emphasize customized and intelligent solutions tailored to unique business challenges and leverage data insights to drive business outcomes. RDA is committed to innovation, collaboration, and continuous improvement, working with clients such as Michigan State University, Merchants Distributors, and the National Retail Federation to achieve unified digital experiences.
November 21

SaaS • B2B • Enterprise
RDA is a digital agency that partners with clients to achieve real digital transformation, providing strategy, UX design, technology solutions, and optimization services. With over 30 years of experience, RDA positions itself not only as a technology partner but as strategic advisors, focusing on creating impactful customer experiences and scalable technologies. They emphasize customized and intelligent solutions tailored to unique business challenges and leverage data insights to drive business outcomes. RDA is committed to innovation, collaboration, and continuous improvement, working with clients such as Michigan State University, Merchants Distributors, and the National Retail Federation to achieve unified digital experiences.
• Serve as the primary relationship owner for assigned strategic technology and alliance partners. • Build and maintain management and field-level relationships within partner ecosystems. • Keep RDA top-of-mind with partner sellers, alliance managers, and field marketing counterparts. • Identify and develop partner-sourced and partner-influenced sales deals. • Work closely with RDA sales reps to share partner leads, align on pursuits, and track outcomes. • Maintain visibility into each partner’s sales incentives, co-sell programs, and marketplace listings. • Participate in joint account planning and deal coordination with partner teams and RDA’s sales team. • Coordinate participation in partner-led events, RDA-led partner events, partner conferences, webinars, and campaigns. • Collaborate with marketing to develop partner-specific content and success stories that drive new business. • Ensure consistent communication between RDA sales and partner organizations regarding opportunities, wins, and updates. • Track and report on partner performance metrics such as partner-sourced leads and deals, influenced revenue, and joint pipeline activity. • Manage partner portal listings, co-sell registrations, and deal attribution. • Work with Accounting to track partner referral and co-sell revenues. • Work with RDA Leadership and strategic partners to develop quarterly partner engagement plans with measurable KPIs.
• 5+ years of experience in partner management, channel sales, or B2B software or consulting sales within technology consulting or MarTech ecosystem • Familiarity with DXP, CMS, eCommerce, Search, and/or cloud technologies • Established network or prior engagement within directly aligned partner ecosystems. • Proven success driving partner engagement that contributes to measurable pipeline or revenue growth or individual quota. • High-growth, fast-paced sales mentality. • Strong relationship-building, communication, and coordination skills across marketing, sales, and partner organizations. • Strategic thinker with ability to connect partner capabilities to RDA’s service offerings. • Willingness to travel periodically for partner meetings, conferences, and industry events.
• Opportunities for growth • Supportive and inclusive environment • Culture of learning • Team values contributions
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