Senior Digital Trade Marketing Analyst – Proprietary Brands

🕒 June 5

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RD Saúde

WebsiteLinkedInAll Job Openings

10,000+ employees

⚕️ Healthcare Insurance

💊 Pharmaceuticals

🛒 Retail

Healthcare Insurance • Pharmaceuticals • Retail

RD Saúde is a leading healthcare company in Brazil focused on improving health and well-being through its extensive network of pharmacies and exclusive brands. With a commitment to sustainability and social responsibility, RD Saúde invests in initiatives that enrich lives while ensuring corporate accountability and transparency. The company employs over 57,000 people across more than 3,000 locations, striving to create a healthier society and future.

📋 Description

• Develop, execute, and monitor digital trade marketing strategies to strengthen the presence of proprietary brands across online channels (website, app, partner platforms, and other digital platforms). • Create and optimize communication plans, campaigns, and activations that increase conversion and expand the share of proprietary brands in the digital environment. • Manage product content (SEO, product detail pages/specifications, photos, descriptions, attributes), ensuring standardization, performance, and adherence to brand guidelines. • Analyze performance data (sell-out, traffic, CTR, conversion rate, elasticity, share) to identify improvements and opportunities for growth. • Collaborate with internal teams and external vendors to ensure flawless campaign execution, budget alignment, tactical negotiations, and optimization of the promotional calendar. • Monitor competitors, market trends, and consumer behavior in digital channels, turning insights into actionable initiatives. • Lead special projects, including launches, enhancements to the purchase journey, and category optimizations.

🎯 Requirements

• Bachelor's degree • Required: proficiency with Office tools (Excel, PowerPoint, etc.) and Power BI reporting • Preferred: courses and/or experience in Trade Marketing for digital channels

🏖️ Benefits

• Medical insurance (monthly payroll cost + copayment) • Dental insurance • ID Conecta — telemedicine at no cost to the employee • Pharmacy benefit • Therapy • Physical health and wellness platforms • On-site cafeteria • Commuting allowance – 3% (transportation voucher) • Complimentary shuttle service departing from Osasco bus terminal, Lapa station (Line 7 Ruby) and the metro stations Butantã, Tatuapé, Santo Amaro and Largo Taboão da Serra • Life insurance • Gympass • On-site gym at headquarters • RD University • NiveRD — additional day off • Profit-sharing (PLR) • Flexible schedule • Hybrid work model 4x1 (4 days on-site / 1 remote) • Christmas hamper