Marketing Automation Specialist

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Remote Talent LATAM

11 - 50 employees

Founded 2017

🎯 Recruiter

🤝 B2B

Recruitment • B2B • Marketing

Remote Talent LATAM is a headhunting agency that specializes in connecting businesses with talented marketing professionals from Latin America. They focus on efficiently finding and recruiting qualified remote employees, allowing companies to save costs and hire quickly. By offering a risk-free payment model where clients only pay if they make a hire, Remote Talent LATAM simplifies the recruiting process and enhances business growth for their clients through skilled remote workforce solutions.

📋 Description

• Own and manage the agency's GoHighLevel account, including client sub-account setup, configuration, maintenance, and optimization. • Design, build, and optimize high-converting sales funnels tailored to each client's customer journey. • Create responsive, conversion-focused landing pages within GoHighLevel. • Build and optimize advanced automation workflows, including lead nurturing, appointment booking, pipeline automation, speed-to-lead, customer reactivation, and follow-up sequences. • Develop, manage, and optimize email and SMS marketing campaigns, including copywriting, sequencing, segmentation, testing, and deliverability. • Continuously monitor and improve funnel performance through conversion rate optimization and automation enhancements. • Manage A2P 10DLC registration and brand/campaign certification to maintain SMS compliance and deliverability. • Create dashboards and reporting systems that provide actionable insights for internal teams and clients. • Integrate GoHighLevel with third-party platforms using Zapier, Make.com, N8N, APIs, and webhooks. • Leverage AI tools to improve workflow efficiency and marketing automation performance. • Troubleshoot automation issues and implement scalable technical solutions. • Translate business goals into effective automation strategies and execute them independently. • Occasionally participate in client meetings to provide technical recommendations and automation expertise.

🎯 Requirements

• 5+ years of hands-on experience in marketing automation. • Deep expertise with **GoHighLevel (GHL)**, including: • Agency account management. • Funnel development. • Landing page creation. • Workflow automation. • CRM configuration. • Email and SMS marketing. • Reporting dashboards. • Proven experience building, optimizing, and managing complete marketing funnels from strategy through execution. • Hands-on experience completing A2P 10DLC registration and brand/campaign approval. • Strong experience creating and optimizing high-performing email and SMS marketing campaigns, including copywriting and automation strategy. • Experience building reporting dashboards and performance analytics. • Experience with automation platforms such as **N8N**, **Zapier**, and **Make.com**. • Working knowledge of additional CRM and marketing automation platforms such as HubSpot, ActiveCampaign, Klaviyo, or similar. • Familiarity with AI tools and their practical application within marketing automation. • Strong understanding of customer journey mapping, lead nurturing, and conversion optimization. • Excellent troubleshooting, analytical, and problem-solving skills. • Excellent written and verbal English communication skills. • Self-motivated, proactive, organized, and able to manage projects independently. • Previous experience working within a digital marketing agency supporting multiple client accounts is preferred. • Experience with API integrations and webhooks. • Understanding of paid media, SEO, websites, and broader digital marketing strategies. • Comfortable participating in occasional client meetings when technical expertise is needed.

🏖️ Benefits

• Competitive monthly compensation of **$2,500 USD** • 100% remote position. • Long-term, full-time opportunity with a growing U.S.-based agency. • Work directly with agency leadership and contribute to high-impact client projects. • High level of ownership and autonomy over the marketing automation function. • Collaborative, fast-paced environment that values expertise, initiative, and continuous improvement. • Opportunity to work with cutting-edge marketing automation tools, AI technologies, and modern CRM platforms.

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