Marketing Manager – Rep Growth & Engagement

Job not on LinkedIn

November 4

🗽 New York – Remote

Although this job is listed in New York, this company may be open to hiring remote in other states.

⏰ Full Time

🟡 Mid-level

🟠 Senior

📈 Growth Marketing

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RepRally

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B2B • Marketplace • eCommerce

RepRally is a wholesale marketplace and ordering platform that connects independent retail stores (convenience stores, specialty grocers, liquor stores, cafes, gas stations, and ethnic markets) to over 250 brands and a catalog of thousands of SKUs. The company provides local sales reps (white-glove service) who visit stores, helps with ordering via a store portal, manages drop-shipped delivery, offers promotions, risk-free purchasing guarantees, and order tracking to help small retailers increase margins and streamline wholesale purchases.

11 - 50 employees

🤝 B2B

🏪 Marketplace

🛍️ eCommerce

📋 Description

• Create and execute targeted marketing campaigns aimed at driving growth among rep partners and stores, as well as engagement with underlying brands. Ensure campaigns are data-driven and aligned with overall business goals. • Design and implement initiatives to increase engagement from rep partners and stores, including A/B testing of bonuses, promotions, and other incentives. Focus on driving repeat usage and loyalty across the platform. • Utilize user segmentation to tailor campaigns and promotions, ensuring personalized experiences for different user groups. Optimize engagement by delivering relevant content and offers to specific segments. • Quantify the ROI of marketing campaigns by implementing robust tracking and analytics. Continuously refine strategies based on performance data to maximize growth and engagement outcomes. • Work closely with Rep Growth & Success, and Brand Partnerships teams to align campaign strategies with product developments and business needs. Ensure cohesive messaging and user experience across all touchpoints.

🎯 Requirements

• 5+ years of experience in growth or performance marketing, with a proven track record in driving user acquisition and engagement in a B2B or marketplace environment. • Strong analytical skills with the ability to measure campaign success and ROI. • Experience with email and text marketing platforms focused on segmentation and personalization. • Demonstrated ability to drive growth and engagement through targeted marketing initiatives. • Experience in a startup or high-growth company is preferred. • Excellent project management and cross-functional collaboration skills. • Bachelor’s Degree in Marketing, Business, or a related field.

🏖️ Benefits

• Healthcare: We pay 99% of your medical, dental, and vision coverage. • Unlimited Paid Time Off. • Equity: You'll be contributing to the team's success, so you deserve a share in it. Every employee on our team gets an equity allocation.