Fractional GTM Consultant

🕒 April 24

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Logo of Revive

Revive

51 - 200 employees

Founded 2020

🤝 B2B

☁️ SaaS

💊 Pharmaceuticals

💰 Venture Round - ReviveHealth on 2023-01

B2B • SaaS • Pharmaceuticals

Revive is a virtual healthcare company (ReviveHealth) that provides an integrated whole-person virtual care platform for employers and members. It combines 24/7 virtual urgent care, longitudinal virtual primary care, mental health/EAP, integrated pharmacy services (including $0 generics, home delivery, and specialty drug sourcing), and a physician-supervised weight-health program into a subscription-based solution designed to complement existing insurance. Revive focuses on enterprise (employer) customers, rapid deployment, high member engagement, and cost containment for plan sponsors.

📋 Description

• Build and implement Revive’s GTM operating model and launch playbook, including launch tiering, RACI frameworks, templates, checklists, readiness criteria, and post-launch measurement. • Lead 2–3 major product launches end-to-end, partnering closely with Product, Product Marketing, Sales, Customer Success, and Support. • Conduct structured post-launch retrospectives and continuously refine the GTM playbook based on insights and performance data. • Coach and upskill cross-functional teams to ensure GTM ownership transitions in-house by the end of the engagement. • Integrate AI tools into GTM workflows (e.g., content creation, market research, retrospective analysis, enablement) and document these processes to establish AI-native practices. • Deliver a comprehensive final playbook, templates, and documentation to support long-term, self-sufficient execution.

🎯 Requirements

• 8+ years of experience in GTM leadership, including experience in fractional or consulting roles. • Proven success leading end-to-end B2B SaaS product launches, including execution and program management—not just messaging. • Experience building GTM processes from the ground up in companies of similar stage and scale. • Strong coaching and enablement skills, with the ability to transfer knowledge and build internal capability. • Demonstrated ability to work cross-functionally across Product, Marketing, Sales, Customer Success, and Support teams. • Hands-on experience leveraging AI tools in marketing/GTM workflows, with the ability to train others on implementation.

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