Shopper Insights Manager

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Reynolds Consumer Products

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

Founded 2011

👥 B2C

🏭 Manufacturing

💰 $700M Post-IPO Debt - Reynolds Consumer Products on 2024-10

B2C • Manufacturing

Reynolds Consumer Products is a U. S. -based consumer goods company focused on household products and packaging, best known for brands such as Hefty (trash bags) and other home-maintenance products. The company develops, manufactures and markets disposable consumer products (trash bags, cleaning-related products in partnership/licensing arrangements) sold through national retailers, supported by brand marketing and product innovations such as scented and odor-control trash bags. Reynolds promotes its brands via integrated advertising campaigns and retail distribution across the country.

📋 Description

• Own and execute defined shopper insights workstreams for assigned retailers, channels, and categories, delivering insights end-to-end from problem definition through recommendation • Translate shopper and retailer data into clear, actionable insights that inform category strategy, assortment, pricing, activation, and growth decisions • Manage the development and execution of shopper insights plans and roadmaps for assigned accounts, ensuring alignment to category and retailer priorities • Prioritize insights deliverables based on business needs, timelines, and impact, with guidance from senior leadership • Serve as a shopper insights partner in customer-facing engagements, including category reviews, JBPs, and retailer meetings, supporting insight-led storytelling and discussion • Present insights clearly and confidently to internal stakeholders and retail partners, tailoring messaging to the audience and decision context • Partner cross-functionally with Sales, Category Management, Business Units, eCommerce, and Analytics to ensure insights are integrated into commercial plans • Identify emerging shopper trends and performance signals, flagging risks and opportunities for further exploration • Use insights to support innovation, assortment changes, and activation strategies, providing clear implications and recommendations • Ensure insights outputs are accurate, timely, and decision-oriented, with strong attention to detail and data integrity • Manage multiple projects and timelines simultaneously, acting as project manager for assigned initiatives • Continuously improve processes, tools, and ways of working to increase efficiency and impact of insights delivery

🎯 Requirements

• BA/BS degree in Sales, Marketing, Finance or related field • 3+ years of related professional Shopper Insights, Consumer Insights, Category Management/Analytical role in a CPG company or brokerage firm • Proficient in MS Office • Proficient in syndicated data such as Nielsen, Symphony, Circana/IRI • Excellent written and verbal communication skills, including presentation skills and the ability to communicate and influence at all levels within the organization • Self-directed with the ability to work in a fast-paced environment with multiple accountabilities and multiple internal customers

🏖️ Benefits

• Competitive salaries • Benefits package • Remote work options