Product Marketing Manager

🕒 3 days ago

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Riskonnect, Inc.

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

📋 Compliance

⚕️ Healthcare Insurance

🔒 Cybersecurity

💰 Private Equity Round on 2021-11

Compliance • Healthcare Insurance • Cybersecurity

Riskonnect, Inc. is a leading provider of integrated risk management solutions that empower organizations to manage risk across various industries. With tools for claims management, compliance, governance, and advanced risk analytics, Riskonnect helps businesses make informed decisions based on comprehensive risk insights. The platform connects various aspects of risk management, allowing organizations to collaborate effectively and enhance their operational resilience.

📋 Description

• Be the expert on our buyers, who they are, how they buy and their key buying criteria. • Understand the competitive landscape - be an expert on our competition and how they are positioned. • Collaborate with product management and marketing to develop product positioning and messaging that resonate with our target buyer’s personalities. • Understand and document our buyer’s process, including where they get information, and the who, what, when and why behind the decisions they make. • Drive changes to our sales and marketing processes based on what you learn. • Drive consistency across all product and marketing channels across the client lifecycle. • Develop a marketing plan for the products you support in conjunction with our marketing team, including key activities and budgets to support the retention of existing customers and the acquisition of new customers. • Assess the effectiveness of the marketing programs that support your products on an ongoing basis, and report back to the business on required changes. • Partner with Product to plan the launches of net-new products and releases of existing products and manage the cross-functional implementation of the plan. • Act as the primary thought leader for the products you support externally, including speaking engagements and written works. • Understand and support our sales channels; train them in the problems we solve for our buyers and users; develop internal tools and external collateral and teach them how and when to use it. • Develop a strong understanding of the platform and the value of Riskonnect’s integrated risk management platform. • Maintain a strong feedback loop to influence the product roadmap. • Set measurable goals, including product adoption and content engagement. • Internal communication of goals, processes, and success stories.

🎯 Requirements

• 3+ years of product marketing or equivalent experience • SaaS marketing experience • Strong marketing writer • Comfortable with public speaking • Self-starter that can work collaboratively and autonomously • Thrives in a fast-paced environment • Strong project management skills • Product launch experience • Risk Management Background

🏖️ Benefits

• Remote team flexibility • Ability to balance your schedule