Product Marketing Manager

Job not on LinkedIn

🕒 May 21

🇬🇧 United Kingdom – Remote

⏰ Full Time

🟡 Mid-level

🟠 Senior

🎁 Product Marketing

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CRB Cunninghams

WebsiteLinkedInAll Job Openings

51 - 200 employees

📚 Education

☁️ SaaS

🏢 Enterprise

Education • SaaS • Enterprise

CRB Cunninghams is a leading provider of software, hardware, and services to education establishments throughout the UK, with over 55 years of experience. The company specializes in offering comprehensive solutions for cashless catering, identity management, online payments, and electronic registration, all integrated for seamless operation and compliance with GDPR and the Data Protection Act. CRB Cunninghams is committed to helping schools streamline operations, reduce food wastage, and enhance the school dining experience through innovative technologies like the Fusion pre-order app and self-serve kiosks. The company's 'Software for Life' policy ensures ongoing support and upgrades without additional costs, fostering long-term partnerships with educational institutions.

📋 Description

• Develop a deep, continuous understanding of customers, partners, and the broader market through engagement, research, and data. • Identify unmet and emerging customer needs and translate these into commercial opportunities — better positioning, new packaging, clearer messaging, or new routes to market. • Act as a voice of the customer within commercial and marketing conversations, ensuring insight informs how we talk about, package, and sell our products. • Share customer and market intelligence regularly across the business, helping teams stay close to what customers value and where the market is moving. • Develop and maintain clear positioning, messaging, and value propositions across the product portfolio. • Translate product capabilities and innovations into compelling, outcome-led customer narratives. • Ensure product narratives are consistent and clear across customer-facing channels and internal materials. • Own messaging, collateral, and go-to-market activity for product launches, updates, and priority campaigns. • Define, brief, and maintain core product marketing assets — product pages, launch briefs, sales enablement materials, and product summaries. • Partner with product, sales, and marketing teams to ensure launches are commercially ready as well as operationally ready. • Shape product pricing, packaging, and commercial propositions in partnership with product and commercial leadership. • Evaluate appropriate fulfilment models for new offers, including sales-assisted approaches and automated or marketing-led fulfilment. • Identify opportunities to extend adoption, expand into adjacent use cases, and grow revenue across the portfolio — including evaluating where our core competencies support product or market extension. • Understand key customer journeys across awareness, evaluation, onboarding, and adoption. • Identify friction points and opportunities to improve conversion, engagement, and retention. • Develop content and programmes that help customers realise value quickly and fully. • Build and maintain structured feedback loops — such as webinars, customer communities, and advisory groups — that generate ongoing commercial and market insight. • Shape how products are represented across websites, campaigns, content, and events. • Monitor market trends, competitors, and customer sentiment to inform positioning and go-to-market decisions.

🎯 Requirements

• Experience in a product marketing, go-to-market, or commercial strategy role, ideally in software, SaaS, or digital products. • Strong written communication and the ability to turn product detail into clear, compelling customer language. • Demonstrated ability to understand customer needs and translate them into stronger positioning, messaging, and commercial outcomes. • Experience shaping or supporting product pricing, packaging, or commercial launch decisions. • Strong coordination and stakeholder management skills across product, sales, and marketing teams. • Comfortable working across multiple products, audiences, and priorities. • Analytical mindset with the ability to combine qualitative and quantitative insight. • Comfortable using AI tools in day-to-day work and able to position AI-driven features to customers.

🏖️ Benefits

• Flexible work arrangements • Professional development opportunities