Online Marketing Manager, Affiliate

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ROSE Bikes

WebsiteLinkedInAll Job Openings

201 - 500 employees

Founded 1907

🛒 Retail

🛍️ eCommerce

⚽ Sports

Retail • eCommerce • Sports

ROSE Bikes is a German bicycle retailer (ROSE Bikes GmbH) that sells a wide range of bikes—including road, gravel, mountain, urban, trekking, and e-bikes—along with cycling apparel, parts, accessories, and services. It operates an international e-commerce site and multiple physical stores and partner locations across Europe, and offers workshop services, leasing (Dienstrad) options, and branded product lines and collections.

📋 Description

• Budget responsibility and ongoing performance analysis based on KPIs such as ROAS, CPC, CTR, conversion rate, cancellation data, etc. • Planning, implementation and optimization of affiliate campaigns to increase visibility and conversions • International publisher research, communication and onboarding • Close collaboration with marketing managers across all Experiences (e.g., Adventure, Race), Retail, Content, Designers and Partner Management to align campaign content • Market and competitor analyses with derivation of strategic recommendations • Development and strategic advancement of the affiliate channel • Expansion of the network and optimization of processes

🎯 Requirements

• Degree in Marketing, Communications, Business or a comparable qualification • At least 2 years of professional experience in Affiliate / Performance Marketing • Confident use of common affiliate network platforms • Analytical thinking, data-driven decision-making and basic technical understanding • Independent and structured working style with a strong results orientation • Passion for cycling experiences, whether on a road bike, gravel bike, MTB or in the city

🏖️ Benefits

• Work in an open, enthusiastic team that loves what it does • A role in a steadily growing and future-oriented industry • Flat hierarchies in an emerging family-owned company • Flexible working hours • Annual employee events such as a Christmas party, summer party and participation in sports events • Employer contribution to the company pension scheme • Attractive employee discounts