Senior App Store Optimization, ASO Manager

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🔥 46 minutes ago

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REPLUG - App Marketing Experts

WebsiteLinkedInAll Job Openings

1 - 10 employees

Founded 2020

💼 Consulting

📣 Marketing

📡 Telecommunications

Consulting • Marketing • Telecommunications

REPLUG is an expert agency specializing in app marketing and growth strategies. They offer services such as app store optimization, paid acquisition, creative studio solutions, and retention strategies to enhance app visibility and user engagement. With over 10 years of experience, REPLUG focuses on data-driven methodologies and effective frameworks to help grow mobile apps while combating high acquisition costs and data discrepancies.

📋 Description

• Lead the organic growth strategy for a portfolio of international mobile apps • Help clients increase discoverability, conversion, and long-term commercial performance • Develop long-term ASO strategies aligned with each client's commercial objectives • Identify opportunities to grow organic acquisition, conversion rates and revenue • Build quarterly growth roadmaps and prioritizing initiatives based on impact • Translate data into clear strategic recommendations for clients • Be responsible for the day-to-day execution behind those strategies (keyword research, market analysis, etc.) • Work directly with founders, product teams and marketing leaders • Present strategies and recommendations confidently • Collaborate closely with specialists across Paid User Acquisition, Creative Strategy, CRM & Retention, Measurement & Attribution, Growth Consulting

🎯 Requirements

• At least 3-5 years of hands-on ASO experience • Experience managing multiple mobile apps simultaneously • Strong understanding of both the Apple App Store and Google Play ecosystems • Proven experience developing ASO strategies, not just executing tasks • Deep knowledge of keyword optimisation, metadata and localisation • Experience planning and evaluating A/B tests • Strong understanding of App Store conversion optimisation • Working knowledge of Apple Search Ads and how paid search supports organic growth • Excellent analytical skills and confidence working with performance data • Experience presenting recommendations directly to clients or senior stakeholders • Excellent written and spoken English • Comfortable working independently in a fully remote environment.

🏖️ Benefits

• Access monthly health and fitness benefits • Access yearly educational budget