Product Marketing Manager

🔥 11 minutes ago

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Rush Street Interactive

WebsiteLinkedInAll Job Openings

501 - 1000 employees

Founded 2012

🎲 Gambling

🎮 Gaming

💰 $160M Post-IPO Equity on 2020-12

Gambling • Gaming • Entertainment

Rush Street Interactive is a leading company in the online gaming industry, specialising in online casinos and sports betting. Known for building highly recognizable and approachable brands like BetRivers, RushBet, and PlaySugarHouse, the company offers player-centric online casino and sportsbook experiences in North America and Latin America. With a focus on innovation and customer retention, Rush Street Interactive strives to deliver engaging, real-money gaming products, and memorable entertainment experiences across various platforms. They are committed to creating user-friendly and fair gaming environments while expanding their footprint globally.

📋 Description

• Support Product Marketing Initiatives: Assist in the planning and execution of product marketing efforts aimed at improving brand visibility, user acquisition, onboarding, engagement, and retention. • Drive Cross-Functional Collaboration: Partner closely with the Creative, Product, and User Acquisition teams to align and establish dynamic workflows to effectively execute on product marketing initiatives, campaigns, and tentpole moments. • Contribute to Messaging & Go-to-Market Plans: Help develop marketing narratives and collateral that resonate with target audiences and are grounded in competitive analysis and user insights. • Enable Growth Opportunities: Partner with the User Acquisition and Creative team to identify and support project management of high-potential campaign opportunities that support optimized performance. • Utilize & Share Data to Inform Decisions: Track product, user, and campaign data to produce actionable post-campaign analysis and insights; share regularly with stakeholders to inform business decisions. • Own Key Projects: Lead specific product marketing initiatives from ideation through execution, ensuring timelines are met and stakeholders are aligned.

🎯 Requirements

• Bachelor’s degree in marketing, Digital Marketing, or Project Management preferred, or equivalent relevant work experience. • 3+ years in product marketing, marketing project marketing, or related role within the online gaming, sports betting, or mobile • Demonstrated ability to manage complex projects with multiple stakeholders across Marketing, Product, Operational and BI disciplines. • Ability to analyze, interpret, and effectively act on campaign performance, market data, and user behavior. • Proficiency in digital creative processes including conceptualization, briefing, optimization, testing, and review. • Familiarity with the gaming or mobile gaming market, understanding key trends and consumer needs. • Exceptional written and verbal communication skills to convey ideas and inspire action. • Comfortable working in a dynamic, fast-paced, iterative environment while managing flexing priorities.

🏖️ Benefits

• Discretionary annual company bonus (Eligibility Varies by Role) • 401(k) plan with 100% company match on the first 4% • Comprehensive medical coverage (HSA & FSA plans), dental, and vision insurance • Paid Time Off (Eligibility Varies by Role) • Employee Assistance Program (EAP)