Senior Product Marketing Manager, Cash

🔥 14 hours ago

🏄 California – Remote

🏄 California – Remote

⏰ Full Time

🟠 Senior

🎁 Product Marketing

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Wealthfront

WebsiteLinkedInAll Job Openings

201 - 500 employees

Founded 2011

💸 Finance

💳 Fintech

☁️ SaaS

💰 $69.7M Convertible Note on 2022-09

Finance • Fintech • SaaS

Wealthfront is a financial technology company specializing in automated investment services and financial planning tools. It offers a range of services including automated bond ladders, cash management with a competitive annual percentage yield, and comprehensive long-term investment strategies utilizing diversified index funds. Wealthfront's platform is recognized for its ease of use and efficient automation in managing savings, investments, and retirement funds. The company's offerings include FDIC-insured cash accounts, advisory services, tax-loss harvesting, and personalized investment portfolios. Wealthfront aims to help individuals grow their wealth through accessible, low-cost financial solutions tailored to individual risk preferences and financial goals.

📋 Description

• Craft and execute strategies to evolve and strengthen the positioning of Wealthfront’s Cash account, identifying desperate audiences and new growth opportunities for the banking product. • Partner with Wealthfront’s Product team, consumer research, engineering, and design to develop a product roadmap that serves unmet needs of our customers and creates new opportunities for business growth • Develop positioning, audience, and distribution strategies for new and existing products • Develop and optimize experiments to identify the most effective way to reach and convert desperate audiences • Craft focused briefs, rooted in business and customer insights, for creative teams to execute against • Regularly lead business performance recaps and findings with executive leadership team • Help build the marketing org’s skillset, contributing to a culture of excellence, curiosity, and respect

🎯 Requirements

• 6+ years in consumer product marketing or growth marketing, with technology and/or startup experience • Passionate storyteller with strong communication, presentation, and writing skills • Strategic thinker who equally values creativity and marketing effectiveness • Ability to bring structure to ambiguity, deploy frameworks, and distill insights into coherent, concise, and actionable plans that tackle complex objectives • A data-driven mindset and comfort with analysis, testing, and measurement methodologies. Experience running messaging tests and A/B experiments. • A low-ego, high accountability leader with a willingness to get into the details and a tendency to make others around them successful • Personal finance knowledge and experience is a big bonus, but not required • Bachelor's degree or higher

🏖️ Benefits

• Remote work options • Equal opportunity employer • Diversity and inclusion initiatives