Director of Sales – Business Development

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🕒 May 5

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Sage Haus

WebsiteLinkedInAll Job Openings

1 - 10 employees

Founded 2023

👥 B2C

🎯 Recruiter

B2C • Recruitment

Sage Haus is a service company that helps busy families hire and onboard household staff and implement home-management systems. They offer hands-on hiring services for roles like house managers, family assistants, and meal-prep chefs, plus courses and playbooks to set up home systems that reduce mental load and create calm at home. Founded by a parent who scaled these solutions for other families, Sage Haus targets parents and dual-income households seeking practical support and organizational frameworks to make daily life more manageable.

📋 Description

• You'll own the full sales motion — inbound, outbound, partnerships, and B2B — and you'll partner closely with Kelly, our founder, on go-to-market strategy across our services and software products. • This role is a blend of player and coach. You'll personally take prospect calls and close business, while also setting the strategy, building the systems, and managing our existing sales strategist. • You'll absorb a lot of the day-to-day selling and BD work that has lived with Kelly until now, freeing her to focus on company strategy, thought leadership, and product. • Sales pipeline & prospect conversion • Manage inbound lead pipeline, including overseeing the hello@ inbox • Own outbound prospecting at scale, partnering closely with Marketing • Manage the full prospect pipeline — inbound and outbound — through nurture, info call, proposal, and close • Take calls with prospective clients and strategic partners • Manage Sage Haus's full slate of partnerships and affiliates — creator / influencer partners, brand partners, wealth-management referral channels, and community partners • Negotiate partner agreements, sponsorship deals, and co-branded campaigns • Own the affiliate workflow: tracking, commissions, payouts, and partner enablement • Build a repeatable partnerships motion as a primary growth channel • Partner with Kelly on sponsorship budget and the prioritization of high-value sponsors and vendors at communities and conferences • Manage our Sales Strategist — weekly 1:1s, deal coaching, and quota management • Hire and grow the sales function as we scale, create SOPs for the sales org • Work closely with our Chief of Staff on refund and cancellation policy decisions • Manage the metrics and data around sales funnel conversions from marketing funnel through to sales and overall conversion and success rates across the funnel • Work closely with marketing on top-of-funnel metrics to ensure we hit sales targets • Build Sage Haus's B2B sales strategy from the ground up — ICP, offer, pricing, and motion — to expand into employer-paid benefits and partnerships with companies • Partner closely with Kelly on go-to-market sales strategy for the Home Systems App, launching Q3 2026 • Partner with leadership and operations on implementing a customer engagement platform for client texting and follow-ups • Work closely with our operations team on the hiring services side to ensure candidates are handed over smoothly from sales to client delivery • Partner with marketing on inbound campaigns, top-of-funnel content, and lead generation

🎯 Requirements

• Has built a sales function from the ground up — process, systems, and team — at a company where the founder used to do it all • Sells with warmth and integrity, and knows how to convert relationships into pipeline without it ever feeling transactional • Has run partnerships and affiliate programs as a primary growth channel • Has personally closed business AND managed a quota-carrying rep, and can comfortably switch between the two on the same day • Loves the metrics side — pipeline math, conversion rates, close rates, cohort behavior — and uses data to coach, not just to report • Is comfortable in early-stage ambiguity: building, breaking, and rebuilding the system as we grow • Is a strong writer (we sell through warm, thoughtful written communication) and a strong listener on calls • Cares about the modern family and the work Sage Haus is doing in the home • You don't need to have been a Director or VP before. If you've been a top-performing AE or sales lead at an early-stage business and you're ready to step into a founding sales leadership role, we want to hear from you.

🏖️ Benefits

• Flexible to travel as needed for partner dinners, conferences, and high-value events