Marketing Manager

🕒 June 3

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Sago

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

Founded 1968

🤖 Artificial Intelligence

Market Research • Artificial Intelligence • Consulting

Sago is a long-standing industry leader providing qualitative and quantitative market research solutions with over 55 years of experience. The company offers a comprehensive suite of services, for instance, global qualitative and quantitative research, neuromarketing, and consulting. Sago serves a wide range of industries including consumer packaged goods, financial services, media, and healthcare. They are committed to forming deep customer connections through adaptive solutions and a consultative approach, including leveraging AI technology such as their Query AI feature to enhance insights and research efficiency.

📋 Description

• Execute and manage end-to-end email marketing campaigns within HubSpot • Build, test, schedule, and launch marketing emails, nurture streams, and automated workflows • Manage audience segmentation, personalization, suppression lists, and campaign targeting • Conduct A/B testing to improve campaign engagement and conversion performance • Ensure all campaigns are delivered accurately, on time, and aligned with brand standards • Own day-to-day HubSpot operations, including workflows, forms, lists, automation, and campaign setup • Monitor and troubleshoot platform issues, automation failures, sync errors, and campaign delivery problems • Maintain data hygiene and ensure CRM/database integrity across systems • Collaborate with Salesforce and other integrated platforms to ensure seamless marketing operations • Identify opportunities to improve automation efficiency and scalability • Develop and maintain campaign performance dashboards and reporting • Analyze email marketing KPIs including deliverability, open rates, CTR, conversion rates, and pipeline impact • Provide actionable insights and optimization recommendations based on campaign performance • Support leadership with recurring reporting and marketing performance analysis • Partner closely with content, creative, digital, analytics, and sales teams to execute campaigns effectively • Coordinate campaign timelines, approvals, testing, and stakeholder communication • Support broader marketing initiatives and operational process improvements

🎯 Requirements

• 5 years of experience in marketing operations and managing marketing automation tools • 3-5 years of hands-on experience managing HubSpot, specifically focused on email marketing and marketing automation • Strong experience building workflows, nurture journeys, segmentation strategies, and automated campaigns • Proven ability to manage multiple campaigns and deadlines in a fast-paced environment • Strong analytical mindset with experience in campaign reporting and performance optimization • Exceptional attention to detail and strong QA/testing capabilities • Experience with CRM systems and integrations, preferably Salesforce • Understanding of email deliverability best practices and marketing operations processes • Strong communication and stakeholder management skills • Experience with Google Ads, LinkedIn Ads, Google Analytics, and Google Tag Manager (GTM) is a plus • Exposure to B2B marketing environments and lead generation programs is preferred

🏖️ Benefits

• * Medical Benefits • * Remote work