Senior Manager, Account-Based Experience – ABX

🔥 12 hours ago

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Sanity.io

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 2017

☁️ SaaS

🛍️ eCommerce

📱 Media

SaaS • eCommerce • Media

Sanity. io is a content platform that provides a customizable and composable content management system (CMS). Offering features like real-time collaboration, open-source editing interfaces, and seamless API integrations with popular technologies like React, Vue, and Next. js, Sanity empowers teams to create and manage content across multiple channels and platforms. Its Content Lake provides no-ops content storage and distribution, ensuring content is synced and available as data, facilitating e-commerce, marketing, and media applications. Renowned for its flexibility and support for developers and content creators, Sanity serves as a critical content infrastructure for enterprise-level businesses, enabling them to innovate and scale efficiently. With its focus on treating content as data, Sanity aims to maximize content velocity and drive business forward in the Composable Era.

📋 Description

• Partner with marketing and sales leadership to execute and scale Sanity's enterprise ABX programs, translating GTM priorities into personalized account experiences that generate pipeline and accelerate revenue. • Run weekly account pod meetings with AEs and SDRs to align on priority accounts, engagement insights, campaign activity, and next-best actions, ensuring a coordinated and personalized experience across the buying journey. • Build, launch, and optimize 1:few and 1:many ABX programs across events, digital, direct mail, email, paid channels, and gifting, continuously testing and refining performance. • Develop account segmentation, vertical-specific campaigns, personalized landing pages, and buying committee engagement strategies that deliver relevant experiences at scale and improve account conversion rates. • Track ABX effectiveness across account engagement, pipeline influence, opportunity progression, and revenue impact. Use data and insights to continuously improve targeting, personalization, and program performance.

🎯 Requirements

• 6+ years in B2B marketing, including at least 3 years building and executing ABM or ABX programs targeting enterprise accounts at a developer tools, SaaS, or technical platform company. • Demonstrated success generating pipeline and influencing revenue through account-based programs. • Experience supporting complex buying groups, navigating long sales cycles, and partnering closely with sales teams to drive coordinated account engagement and opportunity progression. • Strong understanding of account-based marketing platforms and supporting technologies, including Demandbase, Salesforce, intent data providers, and related martech tools. • Experience building audience segmentation frameworks, vertical-specific campaigns, personalized content experiences, and account-based engagement programs that scale across enterprise accounts. • Comfortable building measurement frameworks, analyzing performance data, and using insights to optimize programs and improve results. • Highly organized and able to manage multiple stakeholders, priorities, and campaigns simultaneously while maintaining a high bar for execution.

🏖️ Benefits

• A highly-skilled, inspiring, and supportive team • Positive, flexible, and trust-based work environment that encourages long-term professional and personal growth • A global, multi-culturally diverse group of colleagues and customers • Comprehensive health plans and perks • A healthy work-life balance that accommodates individual and family needs • Competitive stock options program and location-based salary