PPC Media Buyer

🕒 May 13

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SBC Performance

WebsiteLinkedInAll Job Openings

11 - 50 employees

Founded 2023

📱 Media

👥 B2C

🛍️ eCommerce

Media • B2C • eCommerce

SBC Performance is a full‑stack performance marketing agency that builds and manages scalable advertising programs across Meta, TikTok, Google and other paid channels. They provide ad infrastructure, creative production, media buying and analytics to drive measurable user acquisition, improve ROAS and optimize campaign performance for apps and e‑commerce brands. SBC positions itself as a partner for growth, delivering platform-specific creatives, compliant account management and data‑driven scaling strategies.

📋 Description

• Plan, launch, and manage Google Ads and Bing campaigns across Search, Performance Max, and Smart Bidding formats • Own end-to-end campaign structure: account architecture, ad groups, keyword sets, match types, bidding strategy • Write and test ad copy; manage creative rotation and A/B testing at the ad level • Monitor and optimize bids, budgets, and Quality Scores on a daily basis • Optimize campaigns against CPL (cost per lead) and downstream quality metrics: appointment rate, sold rate, return rate • Work with tracking and analytics teams to ensure full-funnel visibility from click to conversion • Identify and suppress low-quality traffic sources, placements, and search terms • Maintain CPL within agreed targets while scaling volume without sacrificing quality • Build and maintain performance dashboards; report weekly on key KPIs and budget pacing • Conduct regular campaign audits and competitive analysis • Provide structured insights and recommendations to leadership based on data • Run structured tests: bidding strategies, audience targeting, landing page variants, ad formats • Stay current on Google and Microsoft platform updates, beta features, and industry trends • Collaborate with SEO and brand teams to align paid and organic strategies

🎯 Requirements

• 3+ years of hands-on Google Ads experience managing accounts with $30K+ monthly spend • Proven track record in lead generation campaigns (home services, insurance, finance, or similar verticals preferred) • Deep knowledge of Google Ads: Smart Bidding, Search, PMax, Dynamic Search Ads, audience layering • Experience with Microsoft Advertising (Bing) • Analytical mindset: comfort with Excel / Google Sheets, GA4, and attribution modeling • Ability to interpret downstream metrics (not just CTR and CPC) and tie campaigns to business outcomes • Nice to Have • Experience with ping/post or lead aggregator models • Familiarity with tracking tools: Google Tag Manager, Hyros, RedTrack, Voluum, or similar • Experience with call tracking and pay-per-call campaigns • Google Ads certification

🏖️ Benefits

• Remote