Director of Marketing

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🕒 March 26

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ScholarshipOwl

WebsiteLinkedInAll Job Openings

11 - 50 employees

📚 Education

☁️ SaaS

👥 B2C

💰 $470k Convertible Note on 2014-10

Education • SaaS • B2C

ScholarshipOwl is a comprehensive platform designed to simplify the scholarship application process for students. It offers a one-stop service for finding, vetting, and applying to scholarships by matching students with opportunities that suit their profiles and preferences. Using advanced AI technology, ScholarshipOwl generates personalized scholarship recommendations and allows users to track all stages of their applications from search to submission, all within the platform. The service is trusted by millions, facilitating efficient scholarship searches and application management, thus increasing the chance of students funding their education.

📋 Description

• Narrative Architecture: Own the global brand voice 100%. You will define how we speak to students and brands, ensuring that every touchpoint—from in-app copy to B2B pitch decks—is cohesive, trust-based, and high-impact. • Experiential & Growth Initiatives: Lead unconventional, high-impact brand activations. You’ll find creative, cost-effective ways to make the brand "felt" in person and online, prioritizing scrappy guerrilla efforts over traditional, high-cost advertising. • Hybrid Team Orchestration: Design the marketing organization. You’ll decide what to build internally and what to outsource, managing a distributed network of specialized contractors, PR partners, and student creators. • Commercial Strategy Support: Act as a strategic partner to the Sales team. You will translate complex student engagement data into compelling "Revenue Stories" and partner-facing assets that prove the value of our first-party data. • Community & Ambassador Scaling: Build and lead our "Ambassador" strategy. You will turn our massive student user base into a motivated creative engine, utilizing community platforms to drive organic acquisition and long-term loyalty.

🎯 Requirements

• The "Bilingual" Storyteller: You can effortlessly switch between Gen Z cultural nuances and B2B ROI discussions. You understand that "trust" is our most valuable currency. • US Cultural Fluency: While we are a global team, you must have a deep, nuanced understanding of US culture. You need to know what resonates with a US college student without sounding like a "corporate brand." • Structured Scrappiness: You are "allergic" to corporate bureaucracy but "addicted" to systems. You have a track record of entering a high-growth environment and building the playbooks for how things get done. • High Agency / Low Ego: You are a leader who isn't "above" the work. If a contractor flakes or a PR opportunity arises at 11 PM, you have the skills to jump in and rewrite the copy or fix the strategy yourself. • AI-Native: AI fluency is a core cultural pillar here. You must already use LLMs heavily in your daily workflow and be fearless about using AI as a force multiplier to keep the team lean. • Operational Agility: You thrive in a "messy" startup environment. You are someone who builds the playbook while the engine is running, creating structure without needing 60-minute alignment meetings. • Bonus Skills: Background in B2B SaaS, EdTech, or AdTech/MarTech. Experience building and managing Discord communities or campus ambassador programs. Proven track record in a bootstrapped environment where you had to grow revenue without a massive corporate budget. Experience managing remote, distributed teams of both full-time employees and specialized contractors.

🏖️ Benefits

• Mission-Driven Work – Build technology that helps students unlock education opportunities. • Fully Remote – Work from anywhere while collaborating with a global team. • High Impact & Ownership – Small team, big challenges, real autonomy. • Unlimited PTO – Take time when you need it; we trust you. • Home Office Budget – $200/month to invest in your ideal remote workspace. • Continuous Learning Culture – We support curiosity, experimentation, and growth. • Annual Company Off-sites – Meet your teammates in person and connect beyond the screen.