Director, Demand Generation

🕒 May 28

⛰️ Colorado, North Carolina, +2 more states – Remote

⛰️ Colorado – Remote 🌲 North Carolina – Remote 🤠 Texas – Remote ⚔️ Virginia – Remote

💵 $165k - $180k / year

⏰ Full Time

🔴 Lead

📈 Performance Marketing

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Second Front Systems

WebsiteLinkedInAll Job Openings

51 - 200 employees

☁️ SaaS

🏛️ Government

SaaS • Defense • Government

Second Front Systems is a public-benefit, venture-backed company that provides mission-critical software solutions primarily to democracies around the world. Their product suite, which includes the 2F Suite, 2F Workshop, 2F Game Warden, and 2F Frontier, simplifies and accelerates the software development and delivery process. The company is trusted by leading software providers and government agencies for its secure DevSecOps solutions, enabling secure software deployment on classified and unclassified networks. Their offerings include tools for secure development, software accreditation, government cloud hosting, and edge deployment, particularly focused on supporting government and defense sectors. Second Front Systems collaborates with partners to make emerging technologies more accessible, accelerating the accreditation and compliance processes and offering solutions that can operate in remote or disconnected environments, such as drones and vehicles.

📋 Description

• Own quarterly and annual sales-qualified pipeline targets with clear accountability for revenue contribution, efficiency, and ROI. • Build and execute an integrated demand generation strategy spanning digital, lifecycle, events, partnerships, ABM, and sales-led programs. • Lead the full-funnel demand engine, ensuring stronger alignment from awareness through pipeline acceleration and expansion. • Drive paid and digital demand strategy across channels including LinkedIn, Google, retargeting, and emerging platforms. • Own event-driven demand strategy, maximizing pipeline impact before, during, and after strategic activations including tradeshows, ecosystem events, partner activations, and flagship moments. • Build and scale SEO, AEO, and content-driven inbound demand programs that improve discoverability, authority, and qualified pipeline. • Own web strategy, landing page optimization, and conversion rate improvements to strengthen funnel performance. • Lead a disciplined growth experimentation approach across channels to improve conversion, efficiency, and pipeline velocity. • Identify, test, and validate new demand channels through controlled pilots and data-driven analysis. • Support account-based and sales-led programs that accelerate enterprise deal cycles and improve expansion opportunities. • Apply AI-enabled workflows to improve campaign execution, audience targeting, personalization, reporting efficiency, and decision-making. • Develop clear attribution models that connect multi-channel activity directly to pipeline and revenue impact. • Build repeatable systems, playbooks, and processes that scale with the business. • Partner cross-functionally with Sales, RevOps, PMM, and Partnerships to align marketing programs with GTM priorities. • Own and manage agency relationships across paid media, SEO, web, and digital programs, holding partners accountable to execution quality, experimentation rigor, and business outcomes. • Over time, help shape and lead future demand-focused resources, including agency partners and potential direct reports.

🎯 Requirements

• 8+ years of experience in B2B SaaS demand generation, growth marketing, or integrated revenue marketing. • Proven track record of generating measurable sales-qualified pipeline and revenue impact, not just lead volume. • Experience owning full-funnel demand strategy across digital, lifecycle, events, and integrated campaigns. • Strong hands-on experience with paid media strategy, demand systems, and agency management. • Deep understanding of SEO, AEO, CRO, website performance, and inbound demand strategy. • Experience managing agencies and external vendors with strong performance expectations. • Ability to think strategically while staying close enough to execution to pressure-test programs and improve outcomes. • Strong analytical mindset with experience tying activity back to pipeline, attribution, and revenue performance. • Comfort operating in ambiguous, fast-moving startup or scale-up environments. • Excellent cross-functional leadership, communication, and decision-making skills. • High standards for execution quality, experimentation, and measurable business impact. • Proficiency with modern marketing technology and AI-enabled workflows. • A passion for our mission to strengthen national security.

🏖️ Benefits

• Competitive Salary • 100% Healthcare, vision and dental coverage • 401(k) + 3% company contribution • Equity incentive plan • Tech + office supplies stipend • Annual professional development stipend • Flexible paid time off + federal holidays off • Parental leave • Referral Bonus