Conversion Rate Optimization Specialist

🕒 3 days ago

🇺🇸 United States – Remote

💵 $108k - $149k / year

⏰ Full Time

🟢 Junior

🟡 Mid-level

📊 Conversion Rate Optimizer (CRO)

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SentinelOne

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

Founded 2013

🔒 Cybersecurity

🤖 Artificial Intelligence

☁️ SaaS

Cybersecurity • Artificial Intelligence • SaaS

SentinelOne is a leader in autonomous cybersecurity, known for its innovative use of AI across endpoint, cloud, and identity protection solutions. It is recognized by Gartner as a leader in the Magic Quadrant for Endpoint Protection Platforms for four consecutive years. SentinelOne's Singularity platform integrates enterprise security, offering features like AI-powered threat detection, endpoint and cloud security, vulnerability management, and threat intelligence. The company supports various industries by delivering real-time protection and operational efficiency while leveraging AI for advanced threat hunting and log analytics. With a strong focus on reducing risk and enhancing security performance, SentinelOne caters to enterprises worldwide with secure, scalable solutions.

📋 Description

• Own the day-to-day execution of our web experimentation program • Analyze heatmaps, session recordings, FullStory, and GA4 to identify friction points, drop-off patterns, and conversion opportunities across the site • Document behavioral findings and translate them into clear, prioritized observations that inform test ideas, UX improvements, and design decisions • Generate data-backed test ideas and write structured hypotheses that clearly articulate the problem, proposed change, and expected outcome • Collaborate with the Manager to align the test backlog with the CRO strategy and business priorities • Track prior experiments to build on learnings and avoid redundancy • Own and maintain the monthly testing roadmap, keeping it accurate and prioritized • Manage every test through the full pipeline - brief, Asana ticket creation, design coordination, dev handoff, QA, launch, and monitoring • Maintain clear documentation and ticket hygiene so stakeholders always have visibility into test status • Configure all experiments in Webflow Optimize, including audience segmentation, traffic allocation, goal tracking, and variant logic • Own pre-launch QA across devices and browsers, verifying tracking, rendering, and experiment logic • Monitor live tests for data quality and flag anomalies or early signals to the Manager • Serve as the team's go-to expert on Webflow Optimize - understanding its full capabilities and best practices • Stay current on platform updates and proactively identify ways to run more sophisticated experiments • Write a detailed post-test report for every experiment - results, statistical significance, segment analysis, and a clear win/loss/inconclusive call • Maintain the CRO testing deck as an organized, up-to-date knowledge base that the wider company can reference • Partner with the Manager on site-wide KPI tracking and contribute to monthly and quarterly performance reporting

🎯 Requirements

• 2-4 years of experience in CRO, digital marketing, UX research, or web analytics • Hands-on experience setting up and managing A/B tests in an experimentation platform (Webflow Optimize, Optimizely, VWO, or similar) • Proficiency with behavioral analytics tools (FullStory, Hotjar, or equivalent) and comfort with heatmaps and session recordings • Working knowledge of GA4 for funnel analysis and performance tracking • Strong written communication skills - able to write clear hypotheses, experiment briefs, and post-test reports • Organized and process-oriented, with experience managing multiple workstreams or projects simultaneously • Analytical mindset with the ability to interpret experiment data and translate it into actionable recommendations • Experience working within a B2B SaaS or enterprise marketing organization

🏖️ Benefits

• Restricted Stock Units (RSUs) • Employee Stock Purchase Plan (ESPP) • Flexible time off • Paid company holidays and paid sick time • Gender-neutral parental leave • Grandparent leave • Medical, dental, and vision coverage • 401(k) retirement plan with company match • Life and disability insurance • Health and dependent care FSA • Voluntary benefits (hospital, accident, critical illness) • Employee Assistance Program (EAP) • ARAG pre-paid legal • Nationwide pet insurance • Cancer Care program • Global business travel medical insurance • Home office allowance • Mobile phone reimbursement • Wellness coach • Wellness/gym reimbursement • Fertility coverage • Adoption & surrogacy reimbursement